Full-time course duration:

4 Years (8 semesters)

Admission Requirements:

At least two Leaving Certificate subjects at Grade C3 minimum (Higher Level) together with a further four subjects at Grade D3 minimum (Ordinary or Higher Level). The six subjects must include Mathematics and either English or Irish.

Leaving Cert Subjects:

Helpful subjects are Business, Accounting, and Economics.

Course summary

The Bachelor of Business (Honours) degree seeks to develop a graduate with the knowledge and skills necessary to function as a marketing professional.

Further studies

Honours graduates may be eligible to to apply for a postgraduate degree at Masters level.

Department(s)

Management and Marketing

Marketing, the process responsible for identifying, anticipating and satisfying customer requirements profitably, is essential for business success.

Marketing is important in building customer relationships as well as creating product awareness. Marketers must address what the company sells, what price it charges, how it promotes its products, and where it sells them.

Marketing uses a sophisticated set of disciplines, requiring a broad understanding of technology, how to research and use data, plus a good grounding in a variety of social and business areas.

The course is delivered in eight semesters over four years.

Year 1 provides the student with a foundation in core business subjects. Subsequent years will include instruction in buyer behaviour, marketing research, communications, information analysis, information technology, strategic marketing, international marketing, branding and advertising, sales operations and management, public relations, retailing, services marketing, and applications to specific products and markets.

Question Time

I am interested in Marketing, should I choose Level 7 CR 021 or Level 8 CR 420?
If you would like a broad range of business topics, with the opportunity to choose a business specialism such as Marketing, Business and Management, or Accounting at a later stage, you should apply for CR 021. If, however, you are confident that Marketing is your preference, you should consider applying for Level 8 CR 420 which specialises in this area from Year 1.

If I am not doing any of the recommended subjects in the Leaving Certificate, can I still apply for this course?
Yes, the core fundamentals are delivered in Year 1 and we assume that students have not taken these subjects.