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Tourism Management (BBus)

  • Course Code

    CR 041

  • Field of Study

    Business Studies,Marketing,Tourism

  • Type of Course:

    Degree

  • Type of Qualification:

    BBus

  • Type of Study:

    Full time

  • Application Closing Date:

Course duration:

3 Years (6 Semesters)

Admission Requirements:

For admission to a programme, standard applicants must
• score the necessary CAO points and
• meet the minimum entry requirements

Leaving Certificate in five subjects i.e. Grade O6 or H7 in five subjects. The five subjects must include Mathematics, and either English or Irish.

Info re CIT Mathematics Exam only:
Some students who apply to CIT courses may not achieve the required entry standard in Mathematics through the Leaving Certificate. For such applicants, CIT offers a second chance to reach the required entry standard through a CIT Mathematics Exam. This second chance facility allows applicants (depending on their results in the CIT Mathematics Examination) to gain entry to courses with an Ordinary Leaving Certificate Mathematics entry standard, and (with a higher level of performance) courses with a Higher Leaving Certificate entry standard. Please click here for more information.

Leaving Cert Subjects:

Helpful subjects are: Business subjects, European language, and Geography.

Course summary

The Bachelor of Business in Tourism Management (previously titled Tourism) provides students with the expertise and knowledge needed to become a successful manager or entrepreneur in this challenging and exciting industry. This course has a strong emphasis on the broad business, management and marketing subjects complemented with tourism specific modules. Learning is based around class delivered lectures, field trips, practical lab classes, guest speakers, and both group and individual project work.

Department(s)

Tourism & Hospitality

Students who successfully complete Year 2 of this programme and do not wish to progress to Year 3 will receive the Higher Certificate in Business in Tourism Management.

 

Location: CIT Bishopstown Campus
Note: Bishopstown Campus Open Day 17th November 2017

Money Matters: Please visit coursefees

The global tourism sector is continuing to expand in all sectors, providing worldwide opportunities for enterprise and development across a wide range of activities and businesses including regional tourism development, tourism promotion and marketing, visitor and heritage attractions, conference and exhibitions, air, sea and land transport, reservations and bookings, both agency and online. There are also the areas of holiday activity, entertainment, and the traditional hospitality providers of food and accommodation.

Tourism Management is a dynamic and competitive industry. It requires the ability to constantly adapt to customers’ changing needs and desires, as the customer’s satisfaction, entertainment and enjoyment are particularly the focus of all tourism businesses.

CIT has an excellent reputation for working in partnership and consultation with the travel and tourism industry. The delivery of certain modules provides the student with the opportunity to engage actively with industry. In the past, projects have been conducted on behalf of Fota Wildlife Park, Kinsale Chamber of Tourism, Blackrock Castle, Spike Island Tourism Development Plan, Clonakilty Chamber of Commerce, Cork City Council, and Cork County Council.

Students have access to the wider Institute facilities such as an excellent library, IT facilities, sports and recreation facilities, and other student supports. Student facilities are offered in an environment where students have direct access to an experienced and qualified lecturing team.

Further Studies

Suitably qualified graduates are eligible to apply for entry to Year 4 of
> Bachelor of Business (Honours) in Tourism (Level 8)

Frequently asked questions

Is it essential to study a language on this course?
Having a European language is very useful. In order to study French you must have successfully completed Leaving Certificate French and in order to study German you must have successfully completed Junior Certificate German. Spanish is taught from an introductory stage. It should be noted that studying a language is mandatory for year one of the course.

Are there opportunities to work outside the tourism industry?
The programme provides the student with a broad range of business and entrepreneurial skills which are transferable to a wide range of service industries, such as finance, education, retail, and IT in addition to general marketing and management businesses.

Is there a placement as part of this course?
Yes, there is an opportunity for students to engage in placement as part of the course

Are there opportunities to travel?
The nature of the tourism industry allows students to take up opportunities abroad and to travel and work overseas. Students are also provided with the opportunity to study for a semester abroad on an Erasmus or international programme in one of CIT’s partner institutions.

Graduate Profile

Karen Buchanan
Tourism Entrepreneur

“I really benefited from my time at CIT and gained invaluable knowledge and experience. Overall the standard of the lecturers was excellent; I admired their approach, experience, preparation and interest in their students. The adjustment of going from second-level school to college was very easy at CIT.

Having worked in a Business Development role in a busy hotel after graduation, last year I went on to set up my own business involving Social Media management and training."

 

Full details of the modules on this programme of study are available by clicking the following link:

Bachelor of Business in Tourism Management (Level 7)

The website has information on recommended textbooks, average weekly workload, assessments and exams.

 

At Bachelor Degree Level 7
Graduates have gained the necessary qualifications to enable them to work in a fast-moving, creative and challenging industry. These include planning, promotion, marketing and development of tourism business projects along with entrepreneurial tourism opportunities.

Other opportunities for employment include airlines, airport operations, travel agencies, government and semistate organisations, sea carriers, resort representatives, coach tour operators, activity management, and in the area of local tourism development and promotions.

Potential Areas of Employment

  • Tourism & Heritage Promotion and Development
  • Air, Cruise, and Coach based Travel and Management
  • Visitor Attractions & Activity Centres
  • Tourism Promotion & Marketing
  • State Bodies involved in Tourism
  • Social media and marketing
  • Marketing, Communications and Promotion
  • Travel agencies and tour operations

Application for this course are processed by the
Central Applications Office (CAO)

CAO 1st Round:

240

CAO Cut off:

CAO Average:

Dr Aisling Ward
aisling.ward@cit.ie
021 433 5846