Overview
Digital Marketing. With this trend set to continue, and an ever-widening set of tools available, MTU offers an innovative MSc in Digital Marketing Strategy. MTU has developed a strong track record in providing short Digital Marketing programmes over the last few years and has found the level of expertise and insight developed through such programmes to be unparalleled.
The programme is aimed at those working in traditional and digital marketing or those aspiring towards a senior position that requires a solid foundation in multiple aspects of Digital Marketing. Progress through the programme is designed to carefully develop essential skills to the point of expertise in the context of an overall strategic perspective.
MTU’s panel of lecturers have substantial commercial experience and is drawn from a range of local, national and international companies that lead the way in digital marketing.
This innovative Masters programme will deliver students who are at the forefront of knowledge pertaining to digital marketing strategy and digital leadership.
All assessment is by project work, reports and similar mechanisms; there are no final terminal exams.
Course Delivery
Full-time: 3 semesters at the MTU Bishopstown Campus.
MTU’s full-time MSc Digital Marketing Strategy takes place over 3 semesters (semester 1 September – December, semester 2 January – May and semester 3 June – August). During semester 3, students will work on their applied digital marketing project. This project is guided by MTU academics and has a very strong practical focus.
The programme gives students an excellent grounding in the essential skills and knowledge of Digital Marketing and has a strong focus on developing digital strategy throughout.
The Master’s allows each student to choose the combination of elective modules that suits them, while the innovative professional development module offers some learning flexibility within the programme.
This programme is also available part-time over two years on campus or online.