Digital Marketing Strategy (Postgraduate Diploma)
Field of Study
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This course is for marketing professionals who would like to pursue a career in on-line marketing or those who understand the need to update their skills in the new digital media environment. The course will provide students with a comprehensive treatment of the concepts and application of digital marketing.
- Candidates ideally should have attained at least a H22 degree in a cognate area (an area related to business, media or visual communications).
- Degree-holders from non-cognate areas will be considered provided that these candidates can demonstrate significant relevant industrial experience.
- An interview of admission will be held for holders of non-cognate degrees.
Management and Marketing
The programme takes place over 3 semesters and includes the flexibility required by those with busy lifestyles. The first semester involves 4 mandatory modules (that comprises the Certificate in Digital Marketing). This semester gives students an excellent grounding in the essential skills and knowledge of Digital Marketing.
The programme allows each student to choose the combination of elective modules that suits them while the innovative professional development module offers some learning flexibility in the earlier stages of the programme.
Graduates of the Postgraduate Diploma can progress to a fourth semester to complete the full masters programme.