Digital Marketing

Overview

Certificate in Digital Marketing (On-campus Delivery)

This is an intensive 15 week (1 semester) part-time programme entailing lab work, seminars, and live-case work that is designed to provide the knowledge, skills and confidence required to successfully market business in a digital environment. The programme uses an innovative blend of real-world situations and problems to assist participants in exploring the opportunities of the digital environment.

The industry focus of the programme coupled with the applied nature of teaching provides a practical bedrock of knowledge and experience which can be used to immediate effect in a multitude of business contexts. Participants will explore various social media platforms, website technologies (including mobile), analysis tools and much more in developing a toolbox of skills that is valuable and readily usable in a B2C and B2B environment. The programme is structured to ensure that participant’s time is used wisely and entails a variety of speakers drawn from the business world. A key tenet of this course is Authentic Assessment, and over 80% of marks for assignments are based around tasks that Digital Marketing Managers might be expected to perform.

The programme has been developed to ensure that participants are developing sustainable skills and knowledge that underpin digital marketing.

Specifically, the programme aims:

1. To develop knowledge of digital marketing tools and technologies in the context of the strategic direction of a business.
2. To integrate traditional marketing principles into marketing activity in online environments.
3. To apply practical skills to ensure web and mobile platforms are optimised using SEO and content management strategies.

Course Delivery: On-Campus

Fifteen weeks. One weekday evening per week (Tuesday 6.30pm - 9.30pm). Also one half day Saturday (9:30am to 1pm) and three full Saturdays (9:30am to 5pm).

Online Delivery Option:

An online version of this course is also available – please see https://www.mtu.ie/courses/crbdgmr8/.

What will I study?

Modules

Digital Marketing Environment – This module explores the current marketing landscape with emphasis on the challenges posed by the digital context in which many businesses are now This module is delivered using workshops and seminars.

Digital Advertising and Social Media – This practical lab based module will enable students to formulate an integrated digital marketing communications campaign. Students will also learn how to leverage a company’s presence on social media platforms to generate more connections and build relationships with

Website Optimisation and Analytics – Many businesses are using inefficient and outdated websites that perform This module will focus on managing websites using technologies such as Wordpress, and practicing the principles of Search Engine Optimisation.

Applied Digital Marketing Strategy – This module acts as a capstone on the certificate and draws together learning from the above areas with a particular focus on developing a strategic context for content, technology and alternative

Entry Requirements

Level 7 or Level 8 degree or relevant experience in an industry role. Candidates may be required to undertake an interview at MTU before admission to the course.

What is RPL?

Recognition of Prior Learning (RPL) is when formal recognition is given for what you already know prior to starting on a programme or module. With recognition of prior learning the focus is on learning and not on experience as such. You can apply for RPL in any MTU accredited programme or module. Programmes which are accredited by professional bodies or any external awarding bodies may have their own procedures for RPL which you should refer to.

Fees

€1,500

Please note that applicants will be required to pay an acceptance fee of €300 online if a place on a course is offered. This fee is deductible from the overall course fee. 

Note: You will not be charged for applying for the programme by clicking the 'apply now' button, you are only asked to pay an acceptance fee if a place is offered to you, and you wish to accept it.

Progression

The Certificate in Digital Marketing is part of the Master of Science in Digital Marketing Strategy. Completion of this programme may, dependent upon prior experience and education, allow entry to Semester 2 of that Masters programme.