Public Relations with New Media

Master of Arts

Group of PR with New Media students talking to lecturer in a classroom
Group of PR with New Media students talking to lecturer in a classroom
Type of Programme
Full-time, Part-time
Duration
1 Year
Course Code
CR_BPRNM_9
Entry Requirements
See details below
Application Deadline
Irish/EU: 16th September 2024. Non-EU: 31st May 2024.
Location(s)
MTU Bishopstown Campus, Cork
Course NFQ Level
Level 9

Emmett Coffey

T: 021 432 6118

Email: (email)

Overview

This innovative MA programme offers the opportunity to gain a comprehensive understanding of public relations as a form of communication and pays particular attention to the growing importance of digital and interactive media on the practice of public relations and professional communications.

By developing student’s research, planning, managerial and multimedia skills the course aims to produce graduates who can display leadership and show the capacity for innovation within the dynamic and fast evolving professional communications industry. Course content focuses strongly on PR tools and techniques, particularly within the growing new media environment, and on the increasing globalisation and convergence of the media industries.

Through liaison with PR professionals and by working on ‘live’ industry projects, the course aims to equip graduates with the knowledge, skills and competencies required to effectively function as a public relations professional in an era of high- speed and interactive digital communications.

 

Course Delivery

This is a full-time programme which can be studied part-time. Part-time students take modules on a phased basis and achieve the programme qualification over a number of academic years.  The elective modules afford the learner the opportunity to broaden his/her skills set in other disciplines or to deepen his/her skills set in the wider professional communications environment. The elective modules offered in any given year are delivered subject to demand and resource availability.

What will I study?

Modules

The elective modules afford the learner the opportunity to broaden his/her skills set in other disciplines or to deepen his/her skills set in the wider professional communications environment. The elective modules offered in any given year are delivered subject to demand and resource availability.

Stage 1/Semester 1

  • PR Theory & Application
  • Ethics & Social Responsibility
  • Multimedia Production Media Writing
  • Research Methods and Practice
  • Elective
  • Brand Management
  • Direct Marketing Environment
  • Strategy Analysis

Stage 1/Semester 2

  • PR and New Media
  • New Media Production
  • Cybercultures
  • Business Communication & Online Writing
  • Public Relations Campaigns
  • Elective
  • Media Law, Ethics & Professional
  • Practice Event & Project Management
  • The Business Environment
  • Enterprise and Innovation

Stage 1/Semester 3

  • Public Relations MA Project

Mentorship Programme

Students will participate in the Public Relations Mentorship Programme which aims to prepare students for a career in the communications industry through a series of presentations and one-to-one contact with industry professionals. Students will prepare a career development plan, liaise with the MTU Careers Service, participate in professional networking, both on and offline, and develop important career oriented skillsets aimed at enhancing employability and career prospects.

Modules

What is a Module?

A module is a standalone unit of learning and assessment and is completed within one semester. A full-time student will normally study six modules in each semester; part-time and ACCS (Accumulation of Credits and Certification of Subjects) students will have flexibility as to the number of modules taken.

The button below provides a link to all of the University's approved modules for this programme.

View Modules

Entry Requirements

Entry requirements for this course will be in accordance with standard Institute admissions procedures. Entrants will be expected to hold minimum of a 2.2 honours degree.  Admission to the course will be on the basis of interview. Recognition of Prior Learning will be applicable for candidates entering from the workplace or applying for admission from other institutes.

 

What is RPL?

Recognition of Prior Learning (RPL) is when formal recognition is given for what you already know prior to starting on a programme or module. With recognition of prior learning the focus is on learning and not on experience as such. You can apply for RPL in any MTU accredited programme or module. Programmes which are accredited by professional bodies or any external awarding bodies may have their own procedures for RPL which you should refer to.

Fees

EU Applicants: €4,550 / Non-EU Applicants: €13,500

  • Please note that applicants will be required to pay an acceptance fee of €455 online if a place on a course is offered. This fee is deductible from the overall course fee. 

    Note: You will not be charged for applying for the programme by clicking the 'apply now' button, you are only asked to pay an acceptance fee if a place is offered to you, and you wish to accept it.

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