Digital Marketing Strategy (MSc - Masters Degree)

  • Course Code


  • Field of Study

    Marketing,Digital Marketing

  • Type of Course:

    Masters Degree

  • Type of Qualification:


  • Type of Study:

    Full time,Part time,Online

  • Application Closing Date:

    See Apply Links for Various Deadlines

Admission Requirements:

  • Candidates ideally should have attained at least a H2.2 degree in a cognate area (an area related to business, media or visual communications).
  • Degree-holders from non-cognate areas will be considered provided that these candidates can demonstrate significant relevant industrial experience.
  • An interview of admission will be held for holders of non-cognate degrees. 


International Students

  • All applicants whose first language is not English must provide evidence of English language proficiency.
  • IELTS (Academic) - At least 6.5 with no section below 6.0
  • English language tests must be undertaken no more than two years prior to the start of a programme.



Management and Marketing

All part-time programmes at MTU Cork will run subject to sufficient student numbers. Where a programme cannot proceed, applicants will be contacted and advised on alternative study options.


Students should note that Fees quoted relate to the academic year 2020-2021 only and are subject to change on an annual basis. Except where stated, course fees cover the cost of tuition only.


Students will be notified of their fees by e-mail to their MTU Cork e-mail account and in all cases, course fees must be paid before attending lectures. For more information on Fees, please visit fees/students

Course Fee

EU Applicants (full-time): €6,200


EU Applicants (part-time): €7,500 payable in instalments of €1,500 for the first semester and €2,000 per semester thereafter.


Non-EU Applicants: €12,000



Digital Marketing allows companies to connect with and understand their customers in the newest and most exciting of ways. It can be thought of as a set of strategies and tools that, due to their reach and measurability, offers a vibrant complement to traditional marketing.


Over the last few years, more and more companies have shifted their Marketing Budgets towards Digital Marketing. With this trend set to continue, and an ever-widening set of tools available, CIT offers an innovative Masters in Digital Marketing Strategy programme.


MTU Cork has developed a strong track record in providing short Digital Marketing programmes over the last few years and has found the level of expertise and insight developed through such programmes to be unparalleled.


The Masters in Digital Marketing Strategy is aimed at those working in traditional and digital marketing or those aspiring towards a senior position that requires a solid foundation in multiple aspects of Digital Marketing. Progress through the programme is designed to carefully develop essential skills to a point of expertise in the context of an overall strategic perspective.
CIT’s panel of lecturers has substantial commercial experience, and is drawn from a range of local, national and international companies that lead the way in digital marketing. This innovative Masters programme will deliver students who are at the forefront of knowledge pertaining to digital marketing strategy and digital leadership.


The course is delivered at MTU Cork’s Bishopstown campus. All assessment is by project work, reports and similar mechanisms; there are no final terminal exams.



Full Time
No of weeks per semester: 13
No of timetabled hours per week: 12 Which days: Monday to Friday
Duration: 1 Year (3 semesters)


Part Time
Semester 1: 4 Saturdays and 15 Tuesday evenings (Semester 1 comprises the Certificate in Digital Marketing)
Semester 2: 6 Saturdays and 15 Wednesday evenings
Semester 3: 6 Saturdays and 15 Wednesday evenings
Semester 4: Independent Research activity with Supervision support from MTU Cork





View Module Info >>



  • Online application is open for part-time online delivery mode
  • Please note that EU applicants will be required to pay an acceptance fee of €550 online if a place on a course is offered. This fee is deductible from the overall course fee.

    Non-EU applicants will be required to pay an acceptance fee of €1000 online if a place on a course is offered. This fee is deductible from the overall course fee.
  • Note: You will not be charged for applying for the programme by clicking the 'apply now' button, you are only asked to pay an acceptance fee if a place is offered to you and you wish to accept it.
  • Please attach and upload any documents such as transcripts, CV, other details relevant to the application


Online part-time Masters for new students who have not yet completed MTU Cork’s Certificate in Digital Marketing (January 2021): 

Application Deadline: 18th January 2021

Apply Online >>



Online part-time Masters for students who have already completed the semester 1 modules as part of MTU Cork's Certificate in Digital Marketing (January 2021):

Application Deadline: 18th January 2021

Apply Online >>



On-Campus Part-time Delivery (September 2021):

Application Deadline: 1st June 2021

Apply Online >>



Online Part-time Delivery (September 2021):

Application Deadline: 1st June 2021

Apply Online >>



On-Campus Full-time Delivery (September 2021):

Application Deadline: 1st June 2021

Apply Online >>



Vivienne Griffin
+ (353) 21 432 6210

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