Overview
Digital Marketing. With this trend set to continue, and an ever-widening set of tools available, MTU offers an innovative MSc in Digital Marketing Strategy. MTU has developed a strong track record in providing short Digital Marketing programmes over the last few years and has found the level of expertise and insight developed through such programmes to be unparalleled.
The programme is aimed at those working in traditional and digital marketing or those aspiring towards a senior position that requires a solid foundation in multiple aspects of Digital Marketing. Progress through the programme is designed to carefully develop essential skills to the point of expertise in the context of an overall strategic perspective.
MTU’s panel of lecturers have substantial commercial experience and is drawn from a range of local, national and international companies that lead the way in digital marketing.
This innovative Masters programme will deliver students who are at the forefront of knowledge pertaining to digital marketing strategy and digital leadership.
All assessment is by project work, reports and similar mechanisms; there are no final terminal exams.
Course Delivery
Part-time: 4 semesters as an online programme.
This part-time programme takes place over four semesters and includes the flexibility required by those with busy lifestyles. The first semester involves four mandatory modules (that comprise the Certificate in Digital Marketing). This semester gives students an excellent grounding in the essential skills and knowledge of Digital Marketing.
It is possible to exit with this award at that point, but many of our students go on to complete the full Master’s Programme, where participants benefit from a further two semesters on-campus, followed by a 6-month project (often completed in the participant’s workplace). This project is guided by MTU academics but has a very strong practical focus.
The programme allows each student to choose the combination of elective modules that suits them, while the innovative professional development module offers some learning flexibility in the earlier stages of the programme. Students can choose to study fully online or on campus, but not interchange between the two.
This programme is also available full-time over one year on campus.