Digital Marketing Strategy (MSc )

  • Course Code


  • Field of Study

    Marketing,Digital Marketing

  • Type of Course:

    Masters Degree

  • Type of Qualification:


  • Type of Study:

    Full time,Part time,Online

  • Application Closing Date:

    See Apply Tab

Admission Requirements:

  • Candidates ideally should have attained at least a H2.2 degree in a cognate area (an area related to business, media or visual communications).
  • Degree-holders from non-cognate areas will be considered provided that these candidates can demonstrate significant relevant industrial experience.
  • An interview of admission will be held for holders of non-cognate degrees. 

International Students

  • All applicants whose first language is not English must provide evidence of English language proficiency.
  • IELTS (Academic) - At least 6.5 with no section below 6.0
  • English language tests must be undertaken no more than two years prior to the start of a programme.


Management and Marketing

All part-time programmes at MTU will run subject to sufficient student numbers. Where a programme cannot proceed, applicants will be contacted and advised on alternative study options.


Students should note that fees quoted relate to the academic year 2021-2022 only and are subject to change on an annual basis. Except where stated, course fees cover the cost of tuition only.


Students will be notified of their fees by e-mail to their MTU e-mail account and in all cases, course fees must be paid before attending lectures. For more information on Fees, please visit fees/students

Course Fee

EU Applicants (full-time): €6,200

EU Applicants (part-time): €7,500 payable in instalments of €1,500 for the first semester and €2,000 per semester thereafter.

Non-EU Applicants: €12,000


Over the last few years, more and more companies have shifted their marketing budgets towards Digital Marketing. With this trend set to continue, and an ever-widening set of tools available, MTU offers an innovative MSc in Digital Marketing Strategy. MTU has developed a strong track record in providing short Digital Marketing programmes over the last few years and has found the level of expertise and insight developed through such programmes to be unparalleled.


The MSc in Digital Marketing Strategy is aimed at those working in traditional and digital marketing or those aspiring towards a senior position that requires a solid foundation in multiple aspects of Digital Marketing. Progress through the programme is designed to carefully develop essential skills to a point of expertise in the context of an overall strategic perspective.


MTU’s panel of lecturers has substantial commercial experience, and is drawn from a range of local, national and international companies that lead the way in digital marketing. This innovative Masters programme will deliver students who are at the forefront of knowledge pertaining to digital marketing strategy and digital leadership.


All assessment is by project work, reports and similar mechanisms; there are no final terminal exams.



Full-time: 1 Year (3 Semesters, September to August)

No of weeks per semester: 13
No of timetabled hours per week: Semester 1 (circa 12 Hours). Semester 2 (circa 12 Hours). Semester 3 (mainly independent learning)
Which days: Monday to Friday
Duration: 1 Year (3 semesters)


Part-time on campus delivery: 2 Years (4 Semesters)              

No of weeks per semester: 15
Semester 1: Typically 4 Saturdays and 15 Tuesday evenings (Semester 1 comprises the Certificate in Digital Marketing)
Semester 2: Typically 6 Saturdays and 15 Wednesday evenings
Semester 3: Typically 6 Saturdays and 15 Wednesday evenings
Semester 4: Independent Research activity with Supervision support 


Part-time online delivery: 2 Years (4 Semesters)          

No of weeks per semester: 15
Semester 1: Typically 3 weekday evenings, 3 x 2hr classes (Semester 1 comprises the Certificate in Digital Marketing)
Semester 2: Typically 6½ day Saturdays and 2 or 3 evenings a week
Semester 3: Typically 6½ day Saturdays and 2 or 3 evenings a week 
Semester 4: Independent research activity with supervision support 



Master of Science in Digital Marketing Strategy (Level 9 on the National Framework of Qualifications)


Graduate Profile

Jen Bryan, Winner Best Digital Marketing Student, Cork Digital Marketing Awards 2019

“Completing the MSc in Digital Marketing Strategy was key for my career growth. It provided me with the theoretical knowledge and framework for growing my career in the digital marketing space. Completing the programme part-time and online allowed me to continue working full-time, while also furthering my knowledge in the digital marketing space. Since completing the programme, I have moved from working full-time in a digital agency to starting my own business,



The modules in the course allowed me think strategically around all areas of digital marketing. Everything from branding, to data assessment to strategy implementation has undoubtedly helped me in my career path and now my own business growth. The lecturers all provided deep insight into their areas of expertise which led to a phenomenal learning experience. I would highly recommend this course to anyone looking to further their learning and professional development in the digital marketing space.”







View Module Info >>




  • Please note that EU applicants will be required to pay an acceptance fee of €550 online if a place on a course is offered. This fee is deductible from the overall course fee.

    Non-EU applicants will be required to pay an acceptance fee of €1,000 online if a place on a course is offered. This fee is deductible from the overall course fee.
  • Note: You will not be charged for applying for the programme by clicking the 'apply now' button, you are only asked to pay an acceptance fee if a place is offered to you and you wish to accept it.
  • Please attach and upload any documents such as transcripts, CV, other details relevant to the application





Online Part-time Delivery (24th January 2022):

For students who have already completed the Certificate in Digital Marketing

Application Deadline: 21st January 2022


Apply Online >>



On-Campus Part-time Delivery (19th September 2022):

Application Deadline: 17th September 2022


Apply Online >>




On-Campus Full-time Delivery (19th September 2022):

Application Deadline: 31st August 2022


Apply Online >>



Non EU Applicants
On-Campus Full-time Delivery (September 2021)

Application Deadline: 31st May 2021


Apply Online >>




Vivienne Griffin Part-time and Online mode of delivery
+ (353) 21 432 6210

Dr Máire O'Sullivan Full-time mode of delivery

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