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Digital Marketing Strategy (MSc - Masters Degree)

  • Course Code


  • Field of Study

    Marketing,Digital Marketing

  • Type of Course:

    Masters Degree

  • Type of Qualification:


  • Type of Study:

    Part time,Online

  • Application Closing Date:

    6th September 2019

Admission Requirements:

  • Candidates ideally should have attained at least a H2.2 degree in a cognate area (an area related to business, media or visual communications).
  • Degree-holders from non-cognate areas will be considered provided that these candidates can demonstrate significant relevant industrial experience.
  • An interview of admission will be held for holders of non-cognate degrees. 


International Students

  • All applicants whose first language is not English must provide evidence of English language proficiency.
  • IELTS (Academic) - At least 6.5 with no section below 6.0
  • English language tests must be undertaken no more than two years prior to the start of a programme.


Course Information >>


Course summary

The Masters in Digital Marketing Strategy is a part-time, two year Level 9 course (90 ECTS) aimed at those working in traditional and digital marketing or those aspiring towards a senior position that require a solid foundation in multiple aspects of digital marketing. The course will be delivered from CIT’s Bishopstown campus during Saturdays and weekday evenings, or online. All assessment is by project work, reports and similar mechanisms; there are no final terminal exams.


Management and Marketing

All part-time programmes at CIT will run subject to sufficient student numbers. Where a programme cannot proceed, applicants will be contacted and advised on alternative study options.

Students should note that Fees quoted relate to the academic year 2019-2020 only and are subject to change on an annual basis. Except where stated, course fees cover the cost of tuition only.

Registration fees for professional bodies etc. are payable separately to these institutions. Students will be notified of their fees by e-mail to their CIT e-mail account and in all cases, course fees must be paid before attending lectures.

An Information session will take place on Tuesday 3rd September 2019 from 5.30pm to 7.00pm at the CIT Bishopstown Campus. Institute staff will be in attendance to offer career guidance and assistance.

For more information on Fees, please visit fees/students

Course Fee
  • EU Applicants: €7,500 payable in instalments of €1500 for the first semester and €2000 per semester thereafter
  • Non-EU Applicants: please contact the course coordinator


Digital Marketing allows companies to connect with and understand their customers in the newest and most exciting of ways. It can be thought of as a set of strategies and tools that, due to their reach and measurability, offers a vibrant complement to traditional marketing. Over the last few years, more and more companies have shifted their Marketing budgets towards Digital Marketing. With this trend set to continue, and an ever-widening set of tools available, CIT has launched an innovative Masters in Digital Marketing Strategy programme. CIT has developed a strong track record in providing short Digital Marketing programmes over the last few years and has found the level of expertise and insight developed through such programmes to be unparalleled.

The programme takes place over 4 semesters and includes the flexibility required by those with busy lifestyles. The first semester involves 4 mandatory modules (that comprises the Certificate in Digital Marketing). This semester gives students an excellent grounding in the essential skills and knowledge of Digital Marketing. 

The course will be delivered from CIT’s Bishopstown campus during Saturdays and weekday evenings, or online.

It is possible to exit with this award at that point but the majority tends to complete the full Masters programme where participants benefit from a further two semesters on-campus, followed by a 6-month project (often completed in the participant’s workplace). This project is guided by CIT academics but has a very strong practical focus.  

The programme allows each student to choose the combination of elective modules that suits them while the innovative professional development module offers some learning flexibility in the earlier stages of the programme.

Indicative Timetable
  • Stage 1/ Semester 1: 4 Saturdays and 15 Tuesday evenings (those that have completed the Certificate in Digital Marketing have completed Semester 1 already)
  • Stage 1/Semester 2: 6 Saturdays and 15 Wednesday evenings
  • Stage 2/Semester 1: 6 Saturdays and 15 Wednesday evenings
  • Stage 2/Semester 2: Independent Research activity with supervision support from CIT.



View Module Info >>



  • Please note that applicants will be required to pay an acceptance fee of €550 online if a place on a course is offered. This fee is deductible from the overall course fee.

    Note: You will not be charged for applying for the programme by clicking the 'apply now' button, you are only asked to pay an acceptance fee if a place is offered to you and you wish to accept it.

  • Please attach and upload any documents such as transcripts, CV, other details relevant to the application.




Class Delivery

Course Start Date: 9/09/2019

Application Closing Date: 6/09/2019


Apply Online >>



Online Delivery


Course Start Date: 9/09/2019

Application Closing Date: 6/09/2019


Apply Online >>


Vivienne Griffin
+ (353) 21 432 6210