Digital Marketing Strategy

Master of Science

Group of people in a meeting room looking at a presentation on screen
Group of people in a meeting room looking at a presentation on screen
Type of Programme
Part-time, Online
Duration
2 Years
Course Code
CR_BDIMA_9
Entry Requirements
See details below
Application Deadline
5th January 2024 (Jan Intake) | 31st August 2024 (Sept Intake)
Location(s)
MTU Bishopstown Campus, Cork, Online
Course NFQ Level
Level 9

Overview

Digital Marketing. With this trend set to continue, and an ever-widening set of tools available, MTU offers an innovative MSc in Digital Marketing Strategy. MTU has developed a strong track record in providing short Digital Marketing programmes over the last few years and has found the level of expertise and insight developed through such programmes to be unparalleled.

The programme is aimed at those working in traditional and digital marketing or those aspiring towards a senior position that requires a solid foundation in multiple aspects of Digital Marketing. Progress through the programme is designed to carefully develop essential skills to the point of expertise in the context of an overall strategic perspective.

MTU’s panel of lecturers have substantial commercial experience and is drawn from a range of local, national and international companies that lead the way in digital marketing.

This innovative Masters programme will deliver students who are at the forefront of knowledge pertaining to digital marketing strategy and digital leadership.

All assessment is by project work, reports and similar mechanisms; there are no final terminal exams.

 

Course Delivery

Part-time: 4 semesters as an online programme.

This part-time programme takes place over four semesters and includes the flexibility required by those with busy lifestyles. The first semester involves four mandatory modules (that comprise the Certificate in Digital Marketing). This semester gives students an excellent grounding in the essential skills and knowledge of Digital Marketing.

It is possible to exit with this award at that point, but many of our students go on to complete the full Master’s Programme, where participants benefit from a further two semesters on-campus, followed by a 6-month project (often completed in the participant’s workplace). This project is guided by MTU academics but has a very strong practical focus.

The programme allows each student to choose the combination of elective modules that suits them, while the innovative professional development module offers some learning flexibility in the earlier stages of the programme. Students can choose to study fully online or on campus, but not interchange between the two.

 

This programme is also available full-time over one year on campus.

Full-time Delivery

 

What will I study?

You will acquire the analytics skills that every Digital Marketer needs, using tools such as Google Analytics, Adwords and Facebook Insights. Equally, you will develop your creative and story-telling skills using Social Media, Video and Creative Imagery. You don’t need any specific technical knowledge but will develop some skills along the way. You can choose from electives also that play to your strengths or interests.

Guest lecturers are frequently invited to offer their specialist expertise. Past guest lecturers have come from TrustEv, LinkedIn, Newsweaver, a variety of local businesses and even Barack Obama’s Social Media team.

 

Modules

Stage 1/Semester 1

  • Digital Marketing Environment
  • Social Media & Digital Advertising
  • Website Optimisation & Analytics
  • Strategy for Digital Marketing

 

Stage 1/Semester 2

  • Integrated Strategy & Planning (part 1 of 2)
  • Digital Advertising & Analytics
  • Professional Development for Marketing

Elective

  • The Digital Consumer
  • E-Commerce & Goal Driven Sites

 

Stage 2/Semester 1

  • Integrated Strategy & Planning (part 2 of 2)
  • Search Engine Optimisation & Analytics
  • Action Research Methods

Elective

  • Digital Brand Development
  • Lead Generation & Sales

 

Stage 2/Semester 2

  • Applied Digital Marketing Project (Action Research or Research)

Modules

What is a Module?

A module is a standalone unit of learning and assessment and is completed within one semester. A full-time student will normally study six modules in each semester; part-time and ACCS (Accumulation of Credits and Certification of Subjects) students will have flexibility as to the number of modules taken.

The button below provides a link to all of the University's approved modules for this programme.

View Modules

Entry Requirements

Candidates ideally should have attained at least a H2.2 degree in a cognate area (an area related to business, media or visual communications).

Degree-holders from non-cognate areas will be considered provided that these candidates can demonstrate significant relevant professional experience.

 

What is RPL?

Recognition of Prior Learning (RPL) is when formal recognition is given for what you already know prior to starting on a programme or module. With recognition of prior learning the focus is on learning and not on experience as such. You can apply for RPL in any MTU accredited programme or module. Programmes which are accredited by professional bodies or any external awarding bodies may have their own procedures for RPL which you should refer to.

Fees

€7,500 (payable over 2 years)

  • Please note that applicants will be required to pay an acceptance fee of €550 online if a place on a course is offered. This fee is deductible from the overall course fee. You will not be charged for applying for the programme by clicking the 'apply now' button; you are only asked to pay an acceptance fee if a place is offered to you and you wish to accept it.

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