Global Business Practice (MA)

  • Course Code


  • Field of Study


  • Type of Course:

    Masters Degree

  • Type of Qualification:


  • Type of Study:

    Full time

  • Application Closing Date:

    31st August 2022

Admission Requirements:

This programme is geared at business students. As students will emanate from various business areas the following entry criteria normally need to be met:

  1. 2.2 (or equivalent) in an honours degree in a business area. 
  2. A personal statement must be provided by the applicant.
  3. An interview may be held with candidates.
  4. An IELTS of 6.5 (or equivalent) will be requested of students where deemed appropriate by the head of department. 




Marketing and International Business

Course fee

Students should note that fees quoted relate to the academic year 2022/2023 only and are subject to change on an annual basis.

EU Applicants: €5,500
Non-EU Applicants: €12,000


For information on visa requirements, please visit


Union of Students in Ireland (USI) Levy
The USI membership levy of €7.00 has been introduced as a result of a referendum where students opted to affiliate to the national Students’ Union. This levy must be paid before the start of Semester 1.


The MA in Global Business Practice emphasises the development of skills relating to International Business with a capstone international placement. The programme is aimed at those with existing business degrees and develops knowledge and insight relating to areas that are of particular importance for businesses operating globally. This can include small, medium and large companies who may be involved in the movement and development of goods, service or labour across multiple territories. Skills and knowledge developed relate to operations management, supply chain and logistics, procurement as well as broader themes like strategy and innovation which also underpin success in global business.


The programme has three strands, geared at developing a graduate that will be ready to gain employment in roles where international business skills and knowledge can be put to immediate and practical usage.



The programme has three strands, geared at developing a graduate that will be ready to gain employment in roles where international business skills and knowledge can be put to immediate and practical usage. 


  • Traditional Platform – This focuses on the global environment putting specific focus on contemporary issues in the international landscape. Modules in areas including Global Competitive Strategies, Financial Interpretation, Business Relationship Development, International Business Negotiation, Innovation Management & Creativity and Operations Strategy will be through a delivery mode that emphasises traditional delivery albeit through interesting pedagogical approaches.
  • Accelerated and Intensive Platform – During January, February and March, learners will have the opportunity to undertake specifically tailored modules that will be delivered in either intensive or accelerated modes. 
  • Placement – The final stage of the programme will provide students with the opportunity to apply their knowledge and skills through placement in an international business or a business with a strong business orientation. This will be of significant duration and will be targeted at overseas partners though suitable placements may also be approved within Ireland. 


A graduate of this programme will be distinctive, when compared to other graduates, because

  • They will have a deeper and broader understanding of the international business environment coupled with experience in that area.
  • They will have specific and deep knowledge around business development, importation, exportation, supply chain, operations, purchasing, account management, international selling and innovation etc.


Graduates will primarily find employment in roles where their understanding and exposure of general business subject matter is complemented by a thorough and deep understanding of the international business landscape.


Graduate Profile

Eva Horgan

“The MA in Global Business Practice opened the door for me into the world of procurement. Modules such as International Business Negotiations, Business Relationship Management and Purchasing and Logistics are used daily in my current role as a Procurement Consultant for Ireland’s largest Grocery Distributor, Musgrave Group. My internship began as a 6-month placement and almost 2 years later I am delighted to be still working with the same company and going from strength to strength.


Working with local Cork organisations on live projects, attending site visits, and the International Field Trip, are elements of the Masters which I really benefited from. I would 100% recommend the MA in Global Business Practice to anyone looking to explore a career in Purchasing, Supply Chain, Logistics, Operations or looking to obtain a Global Business Masters.”


For detailed module information, please click here


Stage 1/Semester 1 (Traditional Delivery)
•    Global Competitive Strategies (5 Credits)
•    Operations Strategy (5 Credits)
•    Business Relationship Management (5 Credits)
•    International Business Negotiation (5 Credits)
•    Financial Interpretation (5 Credits)
•    Innovation Practice (5 Credits)

Stage 1/Semester 2 (intensive or Accelerated) 
•    Purchasing and Logistics (5 Credits)
•    International Study Trip (5 Credits)
•    Business Simulation (10 Credits)
•    Trade Regulation & Policy (5 Credits)
•    Seminar Series (5 Credits)

Stage 2/Semester 1
•    Placement (30 Credits)



Key Skills Requirement Addressed

Contribution to Attributes

Global Competitive Strategies Understanding of global environment, strategic insight, cultural awareness, business development.  By undertaking this module students will have a greater understanding of the international environment from a strategic perspective. This arms them with the ability to be confident and knowledgeable on a topic that permeates much of the other learning and thus helps them form the big-picture.  
Operations Strategy Capacity planning, resource management, lean principles, project management.   Operations Strategy ties together many of the key elements that are core to the effectiveness of a business. This module relates directly to the breadth and depth of the graduate’s knowledge and thus into forming a relevant knowledge-base. 
Innovation Theory and Practice Innovation management, productivity, lean principles, teamwork.  Similarly, this module extends the knowledge breadth and depth while inculcating open-mindedness and inquisitiveness. 
Financial Interpretation  Financial, ERP and Planning. Graduates are to be effective in dealing with multi-faceted problems. In this regard, insight from a financial perspective is critical. 
Business Relationship Management Cultural insight, supply selection, customer engagement, value chains, partnership development, channel management. Within business external relationships are critical. The attributes of the graduate of this programme are served by this module in that it highlights a strategic rather than transactional approach to both suppliers and customers. 
International Business Negotiation Selling, account management, cultural awareness, planning Soft-skills are critical to the graduate profile. Equally, the ability to sell and manage the selling process is an important part of the skills gap which this programme intends to serve. 
Seminar Series (International)  Leadership, professional development, networking This module places the student’s own development in the context of personal achievement by others who have testimony to offer in a range of settings. This helps form a graduate that can more fully understand their own potential and the contribution they can make to an organisation. 
Business Environment Simulation Operations management, pricing and resourcing, market intelligence, management, leadership Graduates will need to be effective in dynamic situations. This module provides a platform for tackling multi-disciplinary problems which will attest directly to the intended graduate attributes. Students will experience a competitive environment and learn their own strengths and weaknesses when operating in this environment. 
Trade  Policy and Regulation  Economics, law, policy, export/import planning.  This widens and deeps the knowledge base of the student.  This is critical in terms of their comfort navigating the international business ecosystem. 
Purchasing & Logistics Purchasing, logistics, procurement processes, negotiation, outsourcing.  This also widens and deeps the knowledge base of the Student and contributes to their positioning as graduates with a strong operational-level consciousness.   
International Business Field Trip Professional development, cultural awareness, understanding of culture, history, politics, trade.  This experience lends itself to a sense of cohort which in return engenders teamwork, leadership and comradery while also exposing the students to new international environments which as graduates helps forms their knowledge base. 
Internationalisation Placement  Application of skills and knowledge, cultural development, practical insight.  The placement opportunity elevates the student to the practical application of their ideas and understanding in an environment where the awards, benefits, risks and threats are tangible. As graduates, this will mark them as quite distinctive in the context of similar programmes. Further, it extends their knowledge base to include the organisational, cultural and practical considerations of the global environment. 


It is envisaged that graduates will play significant roles in the various aspects of the export orientation of Irish and multinational businesses. There is an articulated demand within Irish businesses for graduates who understand what it means to be truly global, who  have the skills and knowledge required to play an active part in an ever more competitive business environment. We expect that graduates of this programme would be suited to graduate programmes of large multinationals and that beyond this the graduates would be ready for roles (within large and small companies) including indigenous Irish companies.


We expect that graduates of this programme would be suited to graduate programmes of large multinationals and that beyond this the graduates would be ready for roles (within large and small companies) that include those listed below. It should be noted that many of the roles below have a specific benefit accrued from being effected by those with a critical “global perspective”.  The roles listed below are aligned with the skills shortages identified and presented elsewhere in this document and which informed the development of this programme. 


  • Supply Chain Specialists
  • Export Planners
  • Business Development Representatives
  • Procurement officers
  • Buyers
  • Project Managers
  • New Product Development
  • Capacity Planning
  • Forecasting
  • Operations team supervision and management
  • Lean Implementation
  • Business Planning
  • International Selling
  • Account Management
  • Business Analyst


Beyond this, graduates with undergraduate level specialisms in finance, HR, accounting and marketing will benefit from widened opportunities in various roles given their enhanced global business knowledge and skills. 


Fundamentally, we would expect the following of a graduate:

  • A deep understanding of the principles of international business contextualised by shifting trends, challenges and opportunities
  • Essential insight into the main challenges faced by a globalised business, including the actual workings and resources of such organisations with the ability to propose solutions to those challenges.
  • An appreciation of Ireland’s position in the global business environment from an economic, social and cultural perspective
  • The ability to evaluate financial, managerial, economic, innovation, logistical & operational issues in a global context
  • The ability to work effectively in small multicultural groups
  •  The ability to take an interdisciplinary approach to global business issues
  • A real-world understanding of the impacts of decision making through a placement programme in an international business context


A graduate of this programme would be recognised by significant leadership potential underpinned by expertise in international business. 


  • Online application is open for course commencing 19th September 2022.
  • EU Applicants will be required to pay an acceptance fee of €550 online if a place on a course is offered. This fee is deductible from the overall course fee.

    Non-EU applicants will be required to pay an acceptance fee of €1000 online if a place on a course is offered. This fee is deductible from the overall course fee.

    Note: You will not be charged for applying for the programme by clicking the 'apply now' button, you are only asked to pay an acceptance fee if a place is offered to you and you wish to accept it.

  • Please attach and upload any documents such as transcripts, CV, other details relevant to the application.


EU Applicants: Closing date 31st August 2022


EU Applicants - Apply >>


Non EU Applicants: Closing date 31st May 2022


Non-EU Applicants  -  Apply >>

Dr Claudia Wagner
00353 21 4335894

Dr Pio Fenton
00353 21 4335922

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