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Marketing Practice (MSc)

  • Course Code


  • Field of Study


  • Type of Course:

    Masters Degree

  • Type of Qualification:


  • Type of Study:

    Full time

  • Application Closing Date:

    11th September 2020

Course duration:

1 year (August to September)

Admission Requirements:

Applicants typically must have a minimum entry requirement of H2.2 in a cognate Level 8 Degree (including at least 20 credits in Marketing).


Candidates will be shortlisted and will be required to attend an interview.


Marketing and International Business

Course Fee

Students should note that Fees quoted relate to the academic year 2020-2021 only and are subject to change on an annual basis.


EU Applicants: €5,500
Non EU Applicants: €12,000


Union of Students in Ireland (USI) Levy
The USI membership levy of €7.00 has been introduced as a result of a referendum where students opted to affiliate to the national Students’ Union. This levy must be paid before the start of Semester 1.


This action learning based programme consists of a hybrid array of touchpoints with business, facilitating learner engagement with a diverse range of marketing professionals. The programme also incorporates a suite of modules designed specifically to prepare the learner for careers in marketing practice.


The programme offers graduates a degree that will render them more employable by enhancing their ability to contribute to the real needs of the business community. The hybrid nature of the programme will turn Marketing Graduates into Marketing Practitioners with an array of action learning components; incorporating live assignments, specialised workshops, marketing strategy simulation and an industry-based marketing consultancy. There will also be a reflective journal completed throughout the year, detailing how and what the student has learned from the Masters experience.



The aim of this programme is to provide the learner with an advanced range of high level knowledge and skills in order to establish a more solid foundation for a successful career as a marketing professional.

Course Structure

The programme will commence in September and end in August.


Semester One will consist of 15 weeks culminating in assessment across the taught modules. The Consultancy in the Workplace will consist of 25 weeks spanning Semesters Two and Three. A Reflective Journal, whilst formally assigned and assessed in Semester Three, will be a thread through the entire duration of the programme. 

Assessment: Various assessment methods including presentations, written reports, reflective journal etc.

Semester 1: circa 16 hours per week
Semester 2 & 3: circa 35 hours per week


Master of Science in Marketing Practice


Graduate Profile

Claire O'Donoghue

“The MSc in Marketing Practice helped me gain new insights into the marketing profession. For me, one of the key differentiators of this course is the practical aspect which sees students developing marketing plans for real life companies. This partnered with the high level of interaction between students and lecturers meant I was truly able to advance my skills in marketing.


The placement aspect allowed me to apply everything that I learnt during the classes to actual business situations. After completing my placement, I was lucky enough to be kept on in the organisation and am now an Assistant Brand Manager for SuperValu in Musgrave. I am delighted to have chosen this course and would definitely recommend it to anyone interested in pursuing a career in marketing.”

CIT has developed a website which gives full details of all modules for all courses. The website also has information on recommended textbooks, average weekly workload, assessments, and exams.



View Modules >>

  • Online application is open for course commencing September 2020.
  • Applicants will be required to pay an acceptance fee of €550 online if a place on a course is offered. This fee is deductible from the overall course fee.

    Note: You will not be charged for applying for the programme by clicking the 'apply now' button, you are only asked to pay an acceptance fee if a place is offered to you and you wish to accept it.
  • Please attach and upload any documents such as transcripts, a 500 word statement of interest as to why the candidate should get a place on the programme, CV, other details relevant to the application.
  • Please note that places are limited and will be offered on a first come first served basis. 
EU Applicants closing date 11th September


Apply Online >>


Non EU Applicants closing date 31st May


Non-EU Applicants >>







Mr Maurice Murphy
T: 021 433 5926

Mr Conor Kelleher
T: 021 433 5925