Lead Generation and Sales (5 ECTS, Level 9)

  • Course Code


  • Field of Study


  • Type of Course:

    Single Module Course

  • Type of Qualification:

    Single Module Course

  • Type of Study:

    Part time,Online

  • Application Closing Date:

    20th January 2021

Course Duration:

13 weeks (1 Semester) 1 weekday evening, 2 hours of class delivery per week

Course Summary

This module focuses on online lead generation and explores how digital technologies can support sales teams through CRM, online lead generation and marketing automation. The module centres on the strategic and management aspect of supporting sales activity, and will focus on B2B Digital Marketing.

Admission Requirements:

  • Level 8 honours degree, or significant relevant experience in an industry role.
  • Candidates may be required to undertake an interview at CIT before admission to the course.
  • All applicants whose first language is not English must provide evidence of English language proficiency. IELTS (Academic) - at least 6.5 with no section below 6.0, English language tests must be undertaken no more than two years prior to the start of a programme, 14th December 2020.


July Stimulus Higher Education Authority (HEA) Initiative
Are you eligible? Most of these courses are free... and some of them you only have to pay 10% of the fee!

Please view the 'Apply Tab' above for more information about eligibility.

Course Fee

This Level 9 module is funded through an initiative of the HEA. Programmes are free of charge if you are unemployed, a homemaker returning to work or are in receipt of the COVID-19 unemployment payment at the time the programme begins 14th December 2020.


If you are in employment, were previously self-employed or are a recent graduate (2020), you may be eligible provided you meet the nationality/visa requirement and residence requirement. These categories of learner are eligible for 90% funding and will be required to pay 10% (€55) of the standard tuition fee.The standard tuition fee for this module is €550.


These are in line with the current requirements for Springboard courses 


Refund Policy

Students should note that the 10% course fee is non-refundable except in cases where courses do not proceed.


Marketing and International Business


This module is focused on online lead generation and is suited to those looking to advance their knowledge on how digital technologies can support sales teams. The module evaluates the fundamental principles underpinning digital marketing in a B2B environment with a focus on the strategic and management aspects of supporting B2B sales activity.


The module critically evaluates the role of digital marketing as a sales enabler and its ability to support the sales team. It analyses the inter-dependencies and synergies between different lead acquisition tools and methods.Students will explore methods of integrating digital sales strategies with the consultative sales process and of engaging with potential and existing customers.


Module info >>




Single Module Certification of 5 ECTS credits, Level 9 on the National Framework of Qualifications will be received by students who successfully complete this course.


Further Studies

The Lead Generation & Sales module is part of the Master of Science in Digital Marketing Strategy. Completion of this module may allow entry to that Masters programme if the candidate meets the relevant Masters entry criteria.


Detailed information -  MSc in Digital Marketing Strategy 

Online application is open (link is at the end of this page) for Returners, the Employed, formerly Self Employed and recent Graduates who meet the eligibility criteria at the time of course commencement 14th December 2020.

Should you have any questions, please do not hesitate to email registration@cit.ie

To progress your application to this programme, two non-academic eligibility requirements must be satisfied. These are your Employment status and your Residency/Nationality status.  

Eligibility criteria is in line with the current requirements for Springboard courses  https://springboardcourses.ie/eligibility

If you require documentation from the Department of Social Protection please call the customer service line on 071 9193302 to request this letter.

These courses will be filled on a first come first served basis so it is important to read and follow the below instructions correctly.

Your application will not be assessed further until the supporting documentation is submitted. Please upload the relevant documentation with your application. Please note that all applicants are required to submit a passport or birth certificate (a driving licence will not be accepted).


Should you have any questions, please do not hesitate to email registration@cit.ie for assistance.

1. Employment Status 

a)  Unemployed 
Please email supporting documentation that you are currently in receipt of a Department of Employment Affairs & Social Protection payment outlined below, or that you are signing for Social Insurance Contribution Credits. This supporting documentation should be in the form of a receipt of payment or a letter from the Department of Employment Affairs & Social Protection.

Please call the customer service line on 071 9193302 to request this letter


  • Jobseekers Benefit 
  • Jobseekers Allowance 
  • One Parent Family 
  • Disability Allowance 
  • Qualified Adults of Working Age 
  • Carers Allowance 
  • Farm Assist/Fish Assist 
  • Widow's, Widower's or Surviving Civil Partner's Contributory or Non-contributory Pension 
  • Blind Pension 
  • Deserted Wives Allowance 

b)  Employed/Self Employed 
Email a copy of your most recent Employment Detail Summary, payslip, other relevant revenue documentation or a letter from your current employer, to confirm employment. 

c)  Returner 
A declaration to attest to your employment status must be sworn before a Commissioner of Oaths. It must be signed, dated and stamped before submission. When this has been completed, please email the form to registration@cit.ie 


2. Residency/Nationality Status

As required by Higher Education Authority


  • All applicants are required to submit a passport or birth certificate.  
    Please note driving licence will not be accepted
  • Candidates must provide documentation to provide proof that they have been resident in an EU country for 3 of the past 5 years preceding entry of the programme i.e. since January 2016
  • Note: The period of residency for holders of Stamp 4 or Stamp 4 EU FAM is calculated from the date of receipt of the Stamp 4. Any period of residency in the state before this date will not be taken into consideration. 

Examples of Documents acceptable for evidence of having lived in an EU country 

  • A sworn Affidavit from a solicitor in Ireland confirming residency in Ireland for specific dates (from and to). Your name and passport number to be noted, dated, and stamped by a solicitor’s office.  
  • Original letter from a place of work – dated, stamped, and signed by an official there. Dates from and to clearly indicated. 
  • P60 from 3 of the last 5 years.





Vivienne Griffin, Course Coordinator

Dr Pio Fenton, Head of Department

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