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Sales Strategy and Techniques (Certificate, Level 8)

  • Course Code


  • Field of Study


  • Type of Course:


  • Type of Qualification:


  • Type of Study:

    Part time

  • Application Closing Date:

    11th September 2020

Admission Requirements:

All candidates need to be working in a sales related role.

Course summary

This programme aims to fortify the Sales Professional's understanding of sales strategy and techniques integrating their experience with best academic knowledge. This short course is ideal for anyone in the sales industry who is looking to gain some insight on how they can improve their own and their organisation’s sales strategies. Delivered by experts with exceptional industry experience the programme looks at how to improve sales strategies across various industries. The classroom environment is designed for those in sales roles and endeavours to ensure peer and expert learning.


Marketing and International Business

Timing Details

15 weeks, i.e. 12 Wednesday evenings and 5 Saturdays between September and December.

All part-time programmes at CIT will run subject to sufficient student numbers. Where a programme cannot proceed, applicants will be contacted and advised on alternative study options.

Students should note that Fees quoted relate to the academic year 2020-2021 only and are subject to change on an annual basis. Except where stated, course fees cover the cost of tuition only. 

Course fees must be paid before attending lectures.

For more information on Fees, please visit fees/students

Course fee: €1,300


Module Information

  1. MRKT8009 - Organisational Sales Strategy (10 credits)
    Please click here for module information

    This module aims to impart to the student the importance of understanding how consumers and organisations purchase in order for sales people to successfully develop strategies to positively influence the purchase decision. Leading from this, learners gain an understanding of the wider organisational perspectives on sales strategy and sales management issues.

  2. MRKT8010 - Effective Sales Techniques (10 credits)
    Please click here for module information

    In this module, learners develop an understanding of the role and functions of the salesperson and the key skills needed to be a professional sales person. how to take a strategic and planned approach and how to develop long term consultative relationships with customers.


On successful completion of both modules, students will be awarded a Certificate in Sales Strategy and Techniques (20 ECTS, Level 8 on the National Framework of Qualifications)

  • Online application is open for course commencing September 2020.

  • ​Please note that applicants will be required to pay an acceptance fee of €250 online if a place on a course is offered. This fee is deductible from the overall course fee. 

  • Note: You will not be charged for applying for the programme by clicking the 'apply now' button, you are only asked to pay an acceptance fee if a place is offered to you, and you wish to accept it.


Apply online >> 

Michael Falahee