Revenue Management (Level 8, 5 ECTS credits)

  • Course Code

    CR_FTCXX_8_Y0A

  • Field of Study

    Hospitality Management,Business

  • Type of Course:

    Single Module Course

  • Type of Qualification:

    Single Module Course

  • Type of Study:

    Part time,Online

  • Application Closing Date:

    20th September 2021.

Course Summary

The area of Revenue Management in the hospitality industry is of increasing importance in the overall strategic direction of the organisation. This course explores the rationale, theory and practice of Revenue Management and Distribution, which seeks to maximise the revenue and profit generated by the limited capacity associated with hospitality businesses. The module will explore the hotel rooms division, along with other applications to tourist attractions, airlines, golf clubs and restaurants, along with conference and event management.

Admission Requirements:

A Level 7 qualification. This course is suitable for learners who have previously undertaken courses in tourism or hospitality operations, along with those who have sufficient industry experience in the area.
 

 

July Stimulus Higher Education Authority (HEA) Initiative
Are you eligible? Most of these courses are free... and some of them you only have to pay 10% of the fee!

 

Please view the 'Apply Tab' above for more information.

 

Course Fee

This Level 8 module is funded through an initiative of the HEA. The module is free of charge if you are unemployed, a homemaker returning to work or are in receipt of the COVID-19 unemployment payment at the time the programme begins 20th September 2021.

 

If you are in employment, were previously self-employed or are a recent graduate (2021), you may be eligible provided you meet the nationality/visa requirement and residence requirement. These categories of learner are eligible for 90% funding and will be required to pay 10% (€37.50) of the standard tuition fee. The standard tuition fee for this module is €375.

 

These are in line with the current requirements for Springboard courses 
https://springboardcourses.ie/eligibility

 

Refund Policy

Students should note that the 10% course fee is non-refundable except in cases where courses do not proceed.

Department(s)

Tourism & Hospitality

Timing Details

This course commences 3rd February - one evening per week over one semester, from 3pm to 6pm.

MTU Bishopstown Campus, Cork - Tourism & Hospitality

 

This course commences 20th September 2021, 6.00pm - 9.00om and is delivered online.
 

Aim

This course is designed specifically for those in the hospitality and tourism industries. It is ideally suited to those who are moving into management positions and who need to gain an appreciation for revenue management and its application to the organisation. The course is an ideal form of professional development for new or aspiring managers.
 

This module provides the rationale, theory and practical application of Revenue Management and the Distribution of tourism products, which seeks to maximise the revenue and profit generated by the limited capacity associated with service and tourism businesses.


On successful completion of this module, the learner will be able to:

  • Appraise the need for and nature of revenue management (RM) in service industries.
  • Describe the influence of the customer and of organisational culture on the RM process.
  • Validate the theory and practice of demand calculation, pricing and forecasting for revenue management implementation.
  • Manage the distribution function of any service business to maximise the generation of both core and ancillary revenues.
  • Manage and yield OTA’s and third parties which a property is engaging with to generate sales.
  • Devise and implement a revenue management strategy for any suitable tourism or service business.

     

Module info >>

 

Content

  • Introduction to Revenue Management
  • Segmentation and Revenue Management
  • Revenue Management Implementation
  • Pricing
  • Distribution and Channel Management
  • Forecasting Demand and Overbooking
  • Revenue Management Strategies and Tactics
  • Revenue Management in Tourism/Service Industries

Award

MTU: Single Module Certification (5 ECTS credits at Level 8 on the National Framework of Qualifications). 


Note: Modifications to the configuration of the course may take place in accordance with changing requirements.

Online application is open (link is at the end of this page) for Returners, the Employed, formerly Self Employed and recent Graduates who meet the eligibility criteria at the time of course commencement 20th September 2021.


Should you have any questions, please do not hesitate to email registrationCork@mtu.ie


To progress your application to this programme, two non-academic eligibility requirements must be satisfied. These are your Employment status and your Residency/Nationality status.  


Eligibility criteria is in line with the current requirements for Springboard courses  https://springboardcourses.ie/eligibility


If you require documentation from the Department of Social Protection please call the customer service line on 071 9193302 to request this letter.


These courses will be filled on a first come first served basis so it is important to read and follow the below instructions correctly.


Your application will not be assessed further until the supporting documentation is submitted. Please upload the relevant documentation with your application. Please note that all applicants are required to submit a passport or birth certificate (a driving licence will not be accepted).

 

1. Employment Status 

a)  Unemployed 
Please email supporting documentation that you are currently in receipt of a Department of Employment Affairs & Social Protection payment outlined below, or that you are signing for Social Insurance Contribution Credits. This supporting documentation should be in the form of a receipt of payment or a letter from the Department of Employment Affairs & Social Protection.


Please call the customer service line on 071 9193302 to request this letter

 

  • Jobseekers Benefit 
  • Jobseekers Allowance 
  • One Parent Family 
  • Disability Allowance 
  • Qualified Adults of Working Age 
  • Carers Allowance 
  • Farm Assist/Fish Assist 
  • Widow's, Widower's or Surviving Civil Partner's Contributory or Non-contributory Pension 
  • Blind Pension 
  • Deserted Wives Allowance 
     

b)  Employed/Self Employed 
Email a copy of your most recent Employment Detail Summary, payslip, other relevant revenue documentation or a letter from your current employer, to confirm employment. 

 
c)  Returner 
A declaration to attest to your employment status must be sworn before a Commissioner of Oaths. It must be signed, dated and stamped before submission. When this has been completed, please email the form to registrationCork@mtu.ie

 

2. Residency/Nationality Status

As required by Higher Education Authority

 

  • All applicants are required to submit a passport or birth certificate.  
    Please note driving licence will not be accepted
     
  • Candidates must provide documentation to provide proof that they have been resident in an EU country for 3 of the past 5 years preceding entry of the programme i.e. since January 2017
     
  • Note: The period of residency for holders of Stamp 4 or Stamp 4 EU FAM is calculated from the date of receipt of the Stamp 4. Any period of residency in the state before this date will not be taken into consideration. 

Examples of Documents acceptable for evidence of having lived in an EU country 

  • A sworn Affidavit from a solicitor in Ireland confirming residency in Ireland for specific dates (from and to). Your name and passport number to be noted, dated, and stamped by a solicitor’s office.  
     
  • Original letter from a place of work – dated, stamped, and signed by an official there. Dates from and to clearly indicated. 
     
  • P60 from 3 of the last 5 years.
     

Apply now >>

 

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Roisin Clancy
roisin.clancy@mtu.ie
021 433 5820

Dr Noel Murray, Head of Department
noel.murray@mtu.ie
021 433 5822

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