Digital Marketing Management (Level 8, 5 ECTS credits)

  • Course Code

    CR_FTCXX_8_Y0B

  • Field of Study

    Management,Marketing

  • Type of Course:

    Single Module Course

  • Type of Qualification:

    Single Module Course

  • Type of Study:

    Full time,Part time,Online

  • Application Closing Date:

    14th December 2020

Course duration:

3 hours per week over 12 weeks/6.30pm to 9.30pm on Monday

Admission Requirements:

A Level 7 qualification. This course is suitable for learners who have previously undertaken courses in tourism or hospitality operations, along with those who have sufficient industry experience in the area.


July Stimulus Higher Education Authority (HEA) Initiative
Are you eligible? Most of these courses are free... and some of them you only have to pay 10% of the fee!

 

Please view the 'Apply Tab' above for more information.

 

Course Fee

This Level 8 module is funded through an initiative of the HEA. The module is free of charge if you are unemployed, a homemaker returning to work or are in receipt of the COVID-19 unemployment payment at the time the programme 25 January 2021.

 

If you are in employment, were previously self-employed or are a recent graduate (2020), you may be eligible provided you meet the nationality/visa requirement and residence requirement. These categories of learner are eligible for 90% funding and will be required to pay 10% (€37.50) of the standard tuition fee. The standard tuition fee for this module is €375.

 

These are in line with the current requirements for Springboard courses 
https://springboardcourses.ie/eligibility

 

Refund Policy

Students should note that the 10% course fee is non-refundable except in cases where courses do not proceed.

 

 

 

Personal data may be shared with the Higher Education Authority, for example to determine eligibility for funding or for statistical purposes. This will at all times be done in compliance with GDPR and the Data Protection Act 2018. Further information can be found at https://hea.ie/about-us/data_protection/

Course summary

Digital marketing engages customers personally across channels and devices. This module will enable the student to the analyse, create and curate content across a range of digital platforms on behalf of national and international brands or companies, and will specifically focus on the tourism & hospitality sector.

Department(s)

Tourism & Hospitality

Department of Tourism & Hospitality: www.cit.ie/th

 

Module Code and detailed information: MRKT8003


On successful completion of this module, the learner will be able to:

  • Assess how consumers are utilising various digital platforms such as social networking sites, blogs, forums and websites to create, modify, share and discuss web content. 
  • Manage the creation and curation of content on social media. 
  • Create and curate digital marketing content online using blogging technologies.
  • Design a digital marketing strategy that would be appropriate for a brand either in an Irish or international context.
AWARD

CIT: Single Module Certification (5 ECTS credits at Level 8 on the National Framework of Qualifications). 
 

Note: Modifications to the configuration of the course may take place in accordance with changing requirements.

Online application is open (link is at the end of this page) for Returners, the Employed, formerly Self Employed and recent Graduates who meet the eligibility criteria at the time of course commencement 25th January 2021.

Should you have any questions, please do not hesitate to email registration@cit.ie


To progress your application to this programme, two non-academic eligibility requirements must be satisfied. These are your Employment status and your Residency/Nationality status.  


Eligibility criteria is in line with the current requirements for Springboard courses  
https://springboardcourses.ie/eligibility


If you require documentation from the Department of Social Protection please call the customer service line on 071 9193302 to request this letter.


These courses will be filled on a first come first served basis so it is important to read and follow the below instructions correctly.


Your application will not be assessed further until the supporting documentation is submitted. Please upload the relevant documentation with your application. Please note that all applicants are required to submit a passport or birth certificate (a driving licence will not be accepted).

 

1. Employment Status 

a)  Unemployed 
Please email supporting documentation that you are currently in receipt of a Department of Employment Affairs & Social Protection payment outlined below, or that you are signing for Social Insurance Contribution Credits. This supporting documentation should be in the form of a receipt of payment or a letter from the Department of Employment Affairs & Social Protection.


Please call the customer service line on 071 9193302 to request this letter

  • Jobseekers Benefit 
  • Jobseekers Allowance 
  • One Parent Family 
  • Disability Allowance 
  • Qualified Adults of Working Age 
  • Carers Allowance 
  • Farm Assist/Fish Assist 
  • Widow's, Widower's or Surviving Civil Partner's Contributory or Non-contributory Pension 
  • Blind Pension 
  • Deserted Wives Allowance 
     

b)  Employed/Self Employed 
Email a copy of your most recent Employment Detail Summary, payslip, other relevant revenue documentation or a letter from your current employer, to confirm employment. 

 
c)  Returner 
A declaration to attest to your employment status must be sworn before a Commissioner of Oaths. It must be signed, dated and stamped before submission. When this has been completed, please email the form to registration@cit.ie 

 

2. Residency/Nationality Status

As required by Higher Education Authority

  • All applicants are required to submit a passport or birth certificate.  
    Please note driving licence will not be accepted
     
  • Candidates must provide documentation to provide proof that they have been resident in an EU country for 3 of the past 5 years preceding entry of the programme i.e. since January 2016
     
  • Note: The period of residency for holders of Stamp 4 or Stamp 4 EU FAM is calculated from the date of receipt of the Stamp 4. Any period of residency in the state before this date will not be taken into consideration. 

Examples of Documents acceptable for evidence of having lived in an EU countr

  • A sworn Affidavit from a solicitor in Ireland confirming residency in Ireland for specific dates (from and to). Your name and passport number to be noted, dated, and stamped by a solicitor’s office.  
     
  • Original letter from a place of work – dated, stamped, and signed by an official there. Dates from and to clearly indicated. 
     
  • P60 from 3 of the last 5 years.

APPLY >>

Roisin Clancy, Department Secretary
roisin.clancy@cit.ie
021 4335820

Dr Noel Murray, Head of Department
noel.murray@cit.ie
021 4335822

© 2021 - Munster Technological University - MTU