Beverage Industry Management

  • Course Code

    MT 553

  • Field of Study

    Bar Management,Tourism

  • Type of Course:


  • Type of Qualification:


  • Type of Study:

    Full time

  • Application Closing Date:

Course Duration:

3 Years (6 Semesters)

Course Summary

This innovative three year course (previously titled Bar Management) emphasises a creative, organised and entrepreneurial approach to bar management. A key outcome of all the programmes in the Department of Tourism and Hospitality is a well-educated graduate with the ability to learn and change to meet new challenges in their education and professional development.

Admission Requirements:

For admission to a programme, standard applicants must

  • score the necessary CAO points and
  • meet the minimum entry requirements

Leaving Certificate in five subjects i.e. Grade O6 or H7 in five subjects. The five subjects must include Mathematics, and either English or Irish.


Info re MTU Mathematics Exam only
Some students who apply to MTU courses may not achieve the required entry standard in Mathematics through the Leaving Certificate. For such applicants, MTU offers a second chance to reach the required entry standard through a MTU  Mathematics Exam. This second chance facility allows applicants (depending on their results in the MTU Mathematics Examination) to gain entry to courses with an Ordinary Leaving Certificate Mathematics entry standard, and (with a higher level of performance) courses with a Higher Leaving Certificate entry standard. Please click here  for more information.

Work Placement

There is a mandatory work experience element throughout the first year of the programme. The work placement is a core aspect of the course and allows the student the opportunity to apply the knowledge, insight and skills gained in class to the workplace under the guidance of an experienced industry professional and is supported by the Tourism & Hospitality Department.

Leaving Cert Subjects:

Helpful subjects are: English, Mathematics, and Business subject(s).


Tourism & Hospitality

For information on Fees/Student Grants/Scholarships and Financial Assistance, please click here.


MT 553 Course Location: MTU Bishopstown Campus, Cork

Recorded November 2021


What is Beverage Industry Management?

Beverage industry management is a challenging and rewarding job. There are excellent opportunities for graduates across a wide range of businesses including bars, clubs, hotels, restaurants and with trade suppliers. A beverage industry management qualification also gives the graduate opportunities to travel and experience diverse cultures.


The area is constantly evolving to meet new trends and customer needs and the graduate will have the opportunity to experience these changes and hopefully to contribute towards developing new and exciting concepts in bars and entertainment.


Recent changes in the industry have led to the development of modules in brewing and distillation with separate certification from the Institute of Brewing and Distilling.


The Bachelor of Business in Beverage Industry Management course develops the student’s knowledge of the concepts and processes that are essential for sound managerial practice in the area, along with imparting operational skills in areas such as drinks service and stylish food preparation and service.

The course is taught in a modern building, which is one of the finest tourism and hospitality buildings in Europe and includes a stylish training bar, a demonstration theatre, training restaurants, IT labs and well equipped classrooms.


In addition, students have easy access to the wider university facilities such as an excellent library, IT facilities, sports and recreation facilities, and other student supports including a wide array of clubs and societies to suit every student’s interests and tastes.


Strong practical content in early years of study, along with our graduates broad range of knowledge, skills and competencies, have meant that they are a candidate of choice for a variety of organisations and many have gone on to become entrepreneurs, owning their own successful business.

Further Studies

Students who are successful in this programme can progress to the one year add-on

Honours degree holders who achieve the specified level of academic performance are eligible to apply for a postgraduate course of study, both at MTU and at other third level colleges in Ireland and abroad.


Frequently Asked Questions

What are the facilities like for this course in MTU?
The facilities for this course are contained in the Department of Tourism & Hospitality Building which is of the highest European standards. The Department contains a stylish Training Bar, Training Restaurants, IT Labs and modern classrooms. The greater campus area boasts excellent sports, recreation and student support facilities.

What level of business is incorporated into the course?
The course blends the skills of business management approximately 50/50 with the skills and knowledge needed for Beverage Industry Management. Business skills attained during the course complement career options and improve the future prospects of graduates.


Should I have experience in bar work in advance of applying for this course?
Some experience in the licenced trade is an ideal preparation for undertaking a career in Beverage Industry Management, however, this is not a requirement for entry to this course.

Graduate Profile

Róisín O'Sullivan
General Manager


“I can’t believe how I fitted into college life so well almost immediately and loved my time there. During my time on this course, I participated in the ‘Masters Apprentice’, an RTE TV Show, which was a wonderful medium to showcase the skills which I had learned.


Following graduation, my career progressed quickly and I was only 21 when I achieved my first management role. I found that I had all of the practical training and business skills necessary to succeed. I am now the General Manager of what is one of the most progressive venues in Cork City. I am also a Brand Ambassador for a large drinks supplier and through this role I am involved in training bar staff on a range of products.”




Additional Programme Information


Full details of the modules on this programme of study are available by clicking the following link

Bachelor of Business in Beverage Industry Management

Graduates will find that there are opportunities to use their knowledge both in Ireland and abroad. This Degree offers students the opportunity to acquire appropriate managerial skills and techniques that will enable them to be effective and efficient in Beverage Industry Management and related areas such as retail and the food and entertainment industries.


Potential Areas of Employment:

  • Bar management
  • Bar training & education
  • Wine retailing and sommelier
  • Hotel, restaurant, catering management
  • Stock control
  • Club management
  • Entrepreneurship/Bar business ownership

Application for this course are processed by the
Central Applications Office (CAO)



EU Applicants must apply via the CAO - please click on the link above.

Non-EU Applicants - please click here for how to apply.

CAO 1st Round:

Entry 2021: 193

CAO Cut off:

Not Specified

CAO Average:

Gail Cotter
021 433 5835

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