• Course Code

    MT 943

  • Field of Study


  • Type of Course:

    Honours Degree

  • Type of Qualification:

    BBus (Honours)

  • Type of Study:

    Full time

  • Application Closing Date:

Course Duration:

4 Years (8 semesters)

Course Summary

The Bachelor of Business (Honours) degree seeks to develop a graduate with the knowledge and skills necessary to function as a marketing professional. Marketing is essential to modern day business. It is the process of identifying, anticipating and satisfying customer requirements profitably. It is an area which has become even more exciting as many companies wonder how to best market in digital environments. Social media, smartphones and technology are all playing an important role. This has served to make it a very enriching and engaging career choice, with marketers acting as the public interface of a company and its products. Areas of specialism include digital marketing, social marketing, fashion marketing, and sports marketing, all of which are skills in popular demand.

Admission Requirements:

For admission to a programme, standard applicants must

  • score the necessary CAO points and
  • meet the minimum entry requirements


Leaving Certificate examination in six subjects i.e. H5 in two subjects, and O6/H7 in four other subjects. The six subjects must include Mathematics, and either English or Irish.


Info re MTU Mathematics Exam only:
Some students who apply to MTU  courses may not achieve the required entry standard in Mathematics through the Leaving Certificate. For such applicants, MTU offers a second chance to reach the required entry standard through a MTU Mathematics Exam. This second chance facility allows applicants (depending on their results in the MTU Mathematics Examination) to gain entry to courses with an Ordinary Leaving Certificate Mathematics entry standard, and (with a higher level of performance) courses with a Higher Leaving Certificate entry standard. Please click here for more information.

Work Placement

Students will have the opportunity to participate in industrial placement in Semester 2 of third year with roles in various companies available. Students will be prepared for placement and will focus on digital and social media marketing as well as other areas.

Leaving Cert Subjects:

Helpful subjects are Business, Accounting, and Economics.


Marketing and International Business

For information of Fees/Student Grants/Scholarships and Financial Assistance, please click here

Recorded November 2021


About the Course

MT 943 Course Location: MTU Bishopstown Campus, Cork


First year provides the student with a foundation in core business subjects. The course introduces students to marketing modules from semester one.


In year 1, students cover a range of business topics and will explore how the digital world has had an impact on marketing. Skills that are developed include selling skills and IT. Throughout both semesters there is an emphasis on communication and some general business topics.


In year 2, students delve further into various areas of marketing with particular focus on customers and how they can be understood. Emphasis is placed on digital marketing with further attention paid to areas like market research, retail marketing, and content creation.


In year 3, students undertake a variety of modules to develop their knowledge of marketing. Throughout this semester, students experience live-case assessments where students work on real world problems for companies.


Work Placement
Students will participate in industrial placement in Semester 2 of third year with roles in various companies available. Students will be prepared for placement and will focus on digital and social media marketing as well as other areas.


Year 4, the final year of the course, has a strategic focus. This includes emphasis on strategy, finance and PR. Other topics covered include business to business marketing and sales strategy. Brand Management is a mandatory module in Semester 2 of fourth year. Marketing areas covered in this year include Social Marketing, Fashion Marketing and Sports Marketing. Aviation & Tourism Marketing, and Sustainable Business are also offered as an elective.


Further Studies

Graduates may apply to professional bodies and may be exempt from certain examinations. Suitably qualified graduates are eligible to apply for postgraduate degrees at MTU Cork

Question Time

I am interested in Marketing, should I choose Level 7 MT 550 or Level 8 MT 943?
If you would like a broad range of business topics, with the opportunity to choose a business specialism such as Marketing, Business, or Accounting, you should apply for Level 7 Business (Common Entry) MT 550. Please visit for more information.


If, however, you are confident that Marketing is your preference, you should consider applying for Level 8 MT 943 which specialises in this area from year 1.


If I am not doing any of the recommended subjects in the Leaving Certificate, can I still apply for this course?
Yes, the core fundamentals are delivered in year 1 and we assume that students have not taken these subjects.


Graduate Profile


Michael O'Donovan
Marketing & Business Development Manager


“If you have a passion for what you do and you work hard enough, the world is your oyster. Having drive and a genuine liking for what you do in college is very important.


Whilst studying the BBus (Hons) in Marketing, I learned how to critically analyse and how to emotionally connect with customers through marketing campaigns. I also learned about Digital Marketing, Research and Development, New Technologies and Innovation, as well as an array of other skills that are imperative to succeeding in a dynamic business environment.


I currently work as Marketing and Business Development Manager for Alpes D’Or. My duties consist of Digital Marketing, Developing Brands, Sales, Reporting, Data Analytics, and Research and Communications.”


Click  here for detailed module information for the Bachelor of Business (Honours) in Marketing.

Graduates have a broad range of careers available to them. Advertising, Promotion, Digital Marketing, Social Media Development, Sales Management, Direct Marketing, Reputation Management, Services Marketing, and International Sales and Management are all areas where our graduates have found solid career opportunities.


Potential Areas of Employment

  • Marketing and Marketing Research
  • Brand Management
  • Sales and Sales Management
  • Business Development

Application for this course are processed by the
Central Applications Office (CAO)



EU Applicants must apply via the CAO - please click on the link above.

Non-EU Applicants - please click here for how to apply.

CAO 1st Round:

Entry 2021: 290

CAO Cut off:

CAO Average:

Dr Pio Fenton, Head of Department of Marketing & International Business
021 4335922

© 2022 - Munster Technological University - MTU