Marketing

Bachelor of Business (Honours)

Marketing student with tablet
Marketing student with tablet
Type of Programme
Full-time
Number of Places
100
Duration
4 Years
Course Code
MT 943
Entry Requirements
340 CAO Points in 2023 and meet minimum entry requirements as listed below
Application Deadline
See CAO for details
Location(s)
MTU Bishopstown Campus, Cork
Course NFQ Level
Level 8

Katie Power

T: +353 (0)21 433 5939

Email: (email)

Overview

Marketing is essential to modern day business. It is the process of identifying, anticipating and satisfying customer requirements profitably.

In year 1, students cover a range of business topics and will explore how the digital world has had an impact on marketing. Skills that are developed include selling skills and information technology (IT). Throughout both semesters there is an emphasis on communication and some general business topics.

In year 2, students delve further into various areas of marketing with particular focus on customers and how they can be understood. Emphasis is placed on digital marketing with further attention paid to areas like, market research, retail marketing and content creation.

In Year 3, students undertake a variety of modules to develop their knowledge of marketing. Throughout this semester, students experience live-case assessments where students work on real world problems for companies.

Students will have the opportunity to participate in industrial placement (minimum of 15 weeks) with roles in various companies available. Students will be prepared for placement and will focus on digital and social media marketing as well as other areas.

Year 4, the final year of the course, has a strategic focus. This includes emphasis on strategy, finance and PR. Other topics covered include marketing metrics and sales strategy. Brand Management is a mandatory module and elective modules include Social Marketing, Fashion Marketing and Sports Marketing. Aviation and Tourism Marketing and Sustainable Business are also offered as electives.

What will I study?

First Year at a Glance

  • Learn the basic principles of marketing
  • Develop skills around selling and sales
  • Find out how marketing can help a business
  • Explore how social media and the digital environment are changing business
  • Learn a language: French, Spanish or German (optional)
  • Discover how people in business think, act and view the world and the kind of competencies, character traits and behaviours they rely on

Modules

What is a Module?

A module is a standalone unit of learning and assessment and is completed within one semester. A full-time student will normally study six modules in each semester; part-time and ACCS (Accumulation of Credits and Certification of Subjects) students will have flexibility as to the number of modules taken.

The button below provides a link to all of the University's approved modules for this programme.

View Modules

Entry Requirements

Entry 2024

For admission to a programme, standard applicants must

  • score the necessary CAO points and
  • meet the minimum entry requirements

Leaving Certificate in six subjects i.e. H5 in two subjects and O6/H7 in four other subjects. The six subjects must include Mathematics and either English or Irish grade O6/H7.

 

For Non-EU International Entry Requirements please visit https://www.mtu.ie/international/non-eu/.

Career options

Employment Opportunities

Graduates have a broad range of careers available to them. Advertising, promotion, digital marketing, social media development, sales management, direct marketing, event management, reputation management, services marketing, and international sales and management are all areas where our graduates have found solid career opportunities.

Marketing is an exciting career, with huge flexibility. Our graduates speak of the positive impact of having a hands-on practical degree as they start their careers

Progression

Further Studies

Graduates may apply to professional bodies and may be exempt from certain examinations. Suitably qualified graduates are eligible to apply for postgraduate degrees at MTU:

  • MA in Global Business Practice
  • MA in Public Relations with New Media
  • MSc in Digital Marketing Strategy
  • MSc in Marketing Practice
  • MBA in Strategy
  • MBus (by Research)
  • PhD

Question Time

If you would like a broad range of business topics, with the opportunity to choose a business specialism such as marketing, business, or accounting, you should apply for Level 7 MT 550 Business (Common Entry).

Please visit www.mtu.ie/MT550 for more information.  If, however, you are confident that Marketing is your preference, you should consider applying for Level 8 MT 943 which specialises in this area from year 1.

Yes, the core fundamentals are delivered in year 1 and we assume that students have not taken these subjects.

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