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MSc in Marketing Practice

This one year taught MSc in Marketing Practice offers graduates a degree that will make them more employable by enhancing their ability to contribute to real needs of the business community.  The hybrid nature of the programme will turn Marketing Graduates into Marketing Practitioners with an array of action learning components including live assignments, specialised workshops, marketing strategy simulation, and industry based marketing consultancy.

 

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Brochures

Consultancy in the Workplace

Each student will spend 25 weeks on an industry-based placement where they will be responsible for specific marketing activities such as:

  • Development of promotional materials and advertising campaigns.
  • Database management and direct mail campaigns.
  • Social media planning.
  • Market research, e.g. customer surveys, competitor and industry analyses.
  • Event management including trade show planning and participation.
  • Preparation of sales-force presentations.
  • Strategic marketing planning.

 

Course Structure: 90 Credits

Module Title

Mandatory

Credits/Weighting

Semester One    
Professional Practice M 5 Credits
Strategic Digital Marketing M 5 Credits
Strategic Marketing M 5 Credits
Contemporary Issues in Marketing M 5 Credits
Relationship Management M 5 Credits
Business Case Analysis M 5 Credits
     
Semester Two and Three    
Marketing Strategy Simulation M 5 Credits
Consultancy in the Workplace
(25 weeks spanning semesters 2 & 3)
M 45 Credits
Reflective Learning Journal M 10 Credits
     

 

Entry Requirements

Minimum entry requirement is 2H2 in a cognate Level 8 Degree (to include 20 credits in Marketing).

Recognition of Prior Learning (RPL) is open to students who may have industry experience and who do not meet the specified entry requirements (www.cit.ie/rpl).

 

Application Procedure

Write a 300 word statement of intent outlining why you think you would be suitable for a place on the course and email this with an accompanying CV to maurice.murphy@cit.ie or conor.kelleher@cit.ie  

Interviews of shortlisted candidates will also take place. 

 

Further Information

For further information please contact:

Maurice Murphy
00 353 (0)21 4335926
maurice.murphy@cit.ie

Conor Kelleher
00 353 (0)21 4335925
conor.kelleher@cit.ie



 

This programme will commence in September 2016 subject to sufficient demand from qualifying applicants.

 

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