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MSc in Digital Markting Strategy

Digital Marketing allows companies to connect with and understand their customers in the newest and most exciting of ways. It can be thought of as a set of strategies and tools that, due to their reach and measurability, offers a vibrant compliment to traditional marketing.

Over the last few years, more and more companies have shifted their Marketing Budgets towards Digital Marketing. With this trend set to continue, and an ever-widening set of tools available, CIT has launched an innovative Masters in Digital Marketing Strategy programme.

CIT has developed a strong track record in providing short Digital Marketing programmes over the last few years and have found the level of expertise and insight developed through such programmes to be unparalleled.

 

 

About The Course

The programme takes place over 4 semesters and includes the flexibility required by those with busy lifestyles. The first semester involves 4 mandatory modules (that comprises the Certificate in Digital Marketing). This semester gives students an excellent grounding in the essential skills and knowledge of Digital Marketing.

It is possible to exit with this award at that point but the majority tends to complete the full masters programme where participants benefit from a further two semesters on-campus, followed by a 6-month project (often completed in the participant’s workplace). This project is guided by CIT academics but has a very strong practical focus.  

The programme allows each student to choose the combination of elective modules that suits them while the innovative professional development module offers some learning flexibility in the earlier stages of the programme.

 

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Contact Information

Dr Pio Fenton

Department of Marketing & International Business

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  • The Tech Spec
    The Masters in Digital Marketing Strategy is a part-time, two year Level 9 course (90 ECTS) aimed at those working in traditional and digital marketing or those aspiring towards a senior position that require a solid foundation in Digital Marketing
  • Why This Course?
    Guest lecturers are frequently invited to offer their specialist expertise. Past guest lecturers have come from TrustEv, LinkedIn, Newsweaver, a variety of local businesses and even Barack Obama’s Social Media team.
  • Entry Requirements
    The programme takes place over 4 semesters and includes the flexibility required by those with busy lifestyles. The first semester involves 4 mandatory modules (that comprises the Certificate in Digital Marketing).
  • Module Overview
    The programme allows each student to choose the combination of elective modules that suits them while the innovative professional development module offers some learning flexibility in the earlier stages of the programme.






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