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Marketing (BBus) Common Entry CR021

  • Course Code

    CR 021

  • Field of Study


  • Type of Course:

    Higher Certificate,Degree

  • Type of Qualification:


  • Type of Study:

    Full time

  • Application Closing Date:

Course duration:

3 Years (6 Semesters)

Admission Requirements:

For admission to a programme, standard applicants must

  • score the necessary CAO points and
  • meet the minimum entry requirements


Leaving Certificate in five subjects i.e. Grade O6 or H7 in five subjects. The five subjects must include Mathematics, and either English or Irish.


Info re CIT Mathematics Exam only:
Some students who apply to CIT courses may not achieve the required entry standard in Mathematics through the Leaving Certificate. For such applicants, CIT offers a second chance to reach the required entry standard through a CIT Mathematics Exam. This second chance facility allows applicants (depending on their results in the CIT Mathematics Examination) to gain entry to courses with an Ordinary Leaving Certificate Mathematics entry standard, and (with a higher level of performance) courses with a Higher Leaving Certificate entry standard. Please click here for more information.

Leaving Cert Subjects:

Helpful subjects are Accounting, Business, and Economics.

Course summary

If you would like a broad range of business topics, with the opportunity to choose a specialism such as Business or Accounting or Marketing at a later stage, you should apply for CR 021.


Accounting & Information Systems


7th November 
National Maritime College of Ireland, Ringaskiddy County Cork


15th November 
CIT Bishopstown Campus, Bishopstown, Cork
CIT Crawford College of Art & Design, Sharman Crawford Street, Cork


16th November
CIT Cork School of Music, Union Quay, Cork
CIT Crawford College of Art & Design, Sharman Crawford Street, Cork


For more information, please click here.  

For information of Fees/Student Grants/Scholarships and Financial Assistance, please click here


Students who successfully complete Year 2 of this programme and do not wish to progress to Year 3 will receive the Higher Certificate in Business.


Location: CIT Bishopstown Campus


Business brings together a range of subjects including Management, Marketing, Accounting, Communications, and applications of Information Technology. The Business course aims to provide a broad education with many opportunities to specialise. The course is designed to be employment oriented giving graduates the core skills necessary to launch their career in their chosen disciplines. Business students will appreciate how businesses develop strategies, handle risk and take decisions in a variety of industry settings. Courses also provide the necessary skills for those seeking to set up their own enterprises.


Students applying under CR 021 share a common Year 1 and then choose their preferred Degree at the end of Year 1 (Marketing or Accounting or Business). This gives students the opportunity to study business subjects before deciding on the stream they wish to follow.

  1. Bachelor of Business (Level 7)
    This Business programme provides the knowledge and skills necessary to contribute effectively within a business and management setting and is designed to provide a solid foundation for success in a business career.
  2. Bachelor of Business (Honours) in Accounting (Level 8)
    The Accounting programme focuses on the specialist education and training necessary to enable graduates to gain employment in an Accounting/Financial capacity in any business sector. At the end of Year 1, students can choose the Accounting Stream. On successful completion of Year 2, students can transfer to Year 3 of the Bachelor of Business (Honours) in Accounting (Level 8) programme.
  3. Bachelor of Business in Marketing (Level 7)
    The Marketing programme focuses on the concepts, theory, processes and techniques of Marketing necessary to function in marketing, sales or customer service roles with particular emphasis on the skills required within the digital economy.

Further Studies

For details, see http://business.cit.ie

Subject to availability of places and specialisation, suitably qualified graduates are eligible to apply for entry to Year 4 (final) of

A large proportion of graduates progress onto postgraduate studies. The Bachelor of Business Honours degree (Level 8) satisfies the degree requirements of the Teaching Council. As with other recognised degrees, a postgraduate programme of Initial Teacher Education, accredited by the Teaching Council, consisting of two years full-time study or 120 ECTS credits must subsequently be completed to be eligible for registration with the Teaching Council.

Question Time

What is the advantage of doing the Common Entry?
If you would like a broad range of business topics, with the opportunity to choose a business specialism such as Business, or Accounting or Marketing at a later stage, you should apply for CR 021. If, however, you are confident that Marketing is your preference, you should consider applying for the relevant Level 8 course (i.e. CR 420 BBus (Honours) in Marketing) which specialises in that area from Year 1.


Is there a European language requirement for the course?
No, however, students who pursue French as an elective in Year 1 are expected to have completed a French Course at Leaving Certificate Level.


If I am not doing any of the recommended subjects in the Leaving Certificate, can I still apply for this course?
Yes, the core fundamentals are delivered in Year 1 and we assume that students have not taken these subjects.


Graduate Profile

Cian O'Callaghan
Marketing & E-commerce Executive


“I graduated from the Bachelor of Business (Honours) Degree in 2010. The range of modules covered in Business opened my eyes to future possibilities. I had an interest in marketing and advertising so I applied for the Export Orientation Programme run by IBEC and took up a Marketing Assistant position with Tourism Ireland in Copenhagen, Denmark.


Although my role was varied, I developed a keen interest in the digital side of marketing and am now working as a Marketing & E-commerce Executive with Citywest Hotel, Conference & Event Centre in Dublin.


My time in CIT supplied me with the necessary knowledge to start a career in Business and it also gave me the confidence to try new things and do so with conviction.”

Modules delivered as part of the Bachelor of Business degree programme and those linked to the Marketing pathway in year three and four can be viewed as follows

  • Bachelor of Business year one, two and three can be viewed here
  • Bachelor of Business in Marketing year three can be viewed here
  • Bachelor of Business (Honours) in Marketing year four can be viewed here

Marketing graduates are qualified for positions in manufacturing and service industries. Their roles may be in marketing, sales, customer relations, market research or brand management.

Application for this course are processed by the
Central Applications Office (CAO)



EU Applicants must apply via the CAO - please click on the link above.

Non-EU Applicants - please click here for how to apply.


CAO 1st Round:

Entry 2019: 250

CAO Cut off:

CAO Average:

Caroline O'Reilly
021 433 5923