(full-time, part-time, and online mode of delivery options available)

Digital Marketing allows companies to connect with and understand their customers in the newest and most exciting of ways. It can be thought of as a set of strategies and tools that, due to their reach and measurability, offer a vibrant complement to traditional marketing.

Over the last few years, more and more companies have shifted their marketing budgets towards Digital Marketing. With this trend set to continue, and an ever-widening set of tools available, MTU offers an innovative MSc in Digital Marketing Strategy. MTU has developed a strong track record in providing short Digital Marketing programmes over the last few years and has found the level of expertise and insight developed through such programmes to be unparalleled.

The programme is aimed at those working in traditional and digital marketing or those aspiring towards a senior position that requires a solid foundation in multiple aspects of Digital Marketing. Progress through the programme is designed to carefully develop essential skills to a point of expertise in the context of an overall strategic perspective.

MTU’s panel of lecturers has substantial commercial experience, and is drawn from a range of local, national and international companies that lead the way in digital marketing. This innovative Masters programme will deliver students who are at the forefront of knowledge pertaining to digital marketing strategy and digital leadership

All assessment is by project work, reports and similar mechanisms; there are no final terminal exams.

Students have the option to do the Masters in Digital Marketing Strategy as either a full-time option or part-time option. Students taking the part-time option can choose to study either on-campus or fully online.

Your Part-Time Masters in Digital Marketing Strategy

This part-time programme takes place over 4 semesters and includes the flexibility required by those with busy lifestyles. The first semester involves 4 mandatory modules (that comprises the Certificate in Digital Marketing).

This semester gives students an excellent grounding in the essential skills and knowledge of Digital Marketing.

It is possible to exit with this award at that point but many of our students go on to complete the full Masters Programme where participants benefit from a further two semesters on-campus, followed by a 6-month project (often completed in the participant’s workplace). This project is guided by CIT academics but has a very strong practical focus.  

The programme allows each student to choose the combination of elective modules that suits them while the innovative professional development module offers some learning flexibility in the earlier stages of the programme. Students can choose to study fully online or on campus, but not interchange between the two.

Masters Fee: €7,500 payable in instalments of €1,500 for the first semester and €2,000 per semester thereafter

Further Details / Apply >>

Your Full-Time Masters in Digital Marketing Strategy

MTU’s full-time MSc Digital Marketing Strategy takes place over 3 semesters (semester 1 September – December, semester 2 January – May and semester 3 June – August). During semester 3, students will work on their applied digital marketing project. This project is guided by MTU academics and has a very strong practical focus.  

The programme gives students excellent grounding in the essential skills and knowledge of Digital Marketing and has a strong focus on developing digital strategy throughout.

The Masters allows each student to choose the combination of elective modules that suits them while the innovative professional development module offers some learning flexibility within the programme.

Further Details / Apply >>

• The Tech Spec
  The Masters in Digital Marketing Strategy is a part-time, two year Level 9 course (90 ECTS) aimed at those working in traditional and digital marketing or those aspiring towards a senior position that require a solid foundation in Digital Marketing
• Why This Course?
  Guest lecturers are frequently invited to offer their specialist expertise. Past guest lecturers have come from TrustEv, LinkedIn, Newsweaver, a variety of local businesses and even Barack Obama’s Social Media team.
• Entry Requirements
  The programme takes place over 4 semesters and includes the flexibility required by those with busy lifestyles. The first semester involves 4 mandatory modules (that comprises the Certificate in Digital Marketing).
• Module Overview
  The programme allows each student to choose the combination of elective modules that suits them while the innovative professional development module offers some learning flexibility in the earlier stages of the programme.
• Testimonials and Case Studies

Contact Information

Full-time Mode of Study

Dr Máire O'Sullivan
Deparment of Marketing & International Business
E: maire.osullivan@cit.ie

Part-time/Online Mode of Study

Vivienne Griffin
Department of Marketing & International Business
E: vivienne.griffin@cit.ie

Have a question?

Take a look at our FAQs or ask your own question below.