Module Overview

Semester	Module Title	Level	Status	Credits

1 (SPA)	Digital Marketing Environment	8	Mandatory	5
1 (SPA)	Digital Advertising and Social Media	8	Mandatory	5
1 (SPA)	Strategy for Digital Marketing	8	Mandatory	5
1 (SPA)	Website Optimisation and Analytics	8	Mandatory	5

2	Digital Strategy Development	9	Mandatory	5
2	Digital Advertising & Analytics	9	Mandatory	5
2	The Digital Consumer	9	Elective	5
2	Goal-Driven Sites & E-commerce	9	Elective	5
2	Professional Development	9	Mandatory	5

3	Integrated Strategy & Planning	9	Mandatory	5
3	SEOd & Analytics	9	Mandatory	5
3	Digital Brand Development	9	Elective	5
3	Lead Generation & Sales	9	Elective	5
3	Action Research Methods	9	Mandatory	5

4	Applied Digital Marketing Project	9	Mandatory	5

CIT - Cork Institute of Technology