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Module Overview

Semester Module Title Level Status Credits
 
1 (SPA) Digital Marketing Environment 8 Mandatory 5
1 (SPA) Digital Advertising and Social Media 8 Mandatory 5
1 (SPA) Strategy for Digital Marketing 8 Mandatory 5
1 (SPA) Website Optimisation and Analytics 8 Mandatory 5
         
2 Digital Strategy Development  9 Mandatory 5
2 Digital Advertising & Analytics 9 Mandatory 5
2 The Digital Consumer 9 Elective 5
2 Goal-Driven Sites & E-commerce 9 Elective 5
2 Professional Development 9 Mandatory 5
         
3 Integrated Strategy & Planning 9 Mandatory 5
3 SEOd & Analytics 9 Mandatory 5
3 Digital Brand Development 9

Elective

5
3 Lead Generation & Sales 9

Elective

5
3 Action Research Methods 9 Mandatory 5
         
4 Applied Digital Marketing Project 9 Mandatory 5

 

 

 

 

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