CIT students win the Pearson and (RED) Challenge
Published on: Thursday, 03 October 2013
For the second year in a row, students of the part-time Master of Business at the Department of Organisation & Professional Development, School of Business, CIT, have won the Pearson and (RED) Challenge.
Pearson UK and (RED) have again teamed up to run the “Pearson and (RED) Challenge” for marketing students across Ireland and the UK. Groups of students from both countries competed by creating a marketing plan and promotional video to introduce a new partner brand to (RED) with a specific product targeted to third level students, that would raise awareness and generate a sustainable flow of money to help eliminate HIV/AIDS worldwide.
(RED), founded by U2 frontman and activist Bono, and Bobby Shriver, partners with iconic brands to produce (PRODUCT) RED branded products. A portion of profits from sales of those products is put to work to fight HIV/AIDS.
Competition promoters at the (RED) offices in New York have this year picked the winning group as Clearvison, with their amazing product idea for (RED). Huge congratulations to the winners from CIT’s School of Business, Helen Murphy, Gillian O Driscoll, Lorraine O’Sullivan and Julie Ann Walsh and their lecturer Dr Angela Wright of the Department of Organisation & Professional Development.
Clearvison were visited at CIT recently by the Pearson team and then presented to the COO of (RED) in New York via video conference link, impressing them with their very clever concept, edgy video and well-constructed marketing plan; (RED) are currently considering the proposal for use in their marketing campaign.
Don Crowley, Head of Department of Organisation & Professional Development says that ‘live case studies have always been a significant component of the part-time Master of Business. Success in an international competition such as this is a testament to the quality and industry-relevance of the programme’.
(L – R) Don Crowley, CIT, Gerard O’Donovan, CIT, Dr Angela Wright, CIT, Paul Kirkham, Pearson UK, Julie Ann Walsh, Gillian O’Driscoll, Lorraine O’Sullivan of the winning team, Catharine Steers, Pearson UK, Helen Murphy of the winning team, and Chris Parmenter, Pearson UK.
L-R : Dr Angela Wright, Helen Murphy, Gillian O’Driscoll, Lorraine O’Sullivan, and Julie Anne Walsh.
