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The Tech Spec

The Masters in Digital Marketing Strategy is a part-time, two year Level 9 course (90 ECTS) aimed at those working in traditional and digital marketing or those aspiring towards a senior position that require a solid foundation in multiple aspects of Digital Marketing.


The course will be delivered from CIT’s Bishopstown campus during Saturdays and weekday evenings. All assessment is by project work, reports and similar mechanisms; there are no final terminal exams.


Indicative Timetable

  • Semester 1: 4 Saturdays and 15 Tuesday evenings (those that have completed the Certificate in Digital Marketing have completed Semester 1 already)
  • Semester 2: 6 Saturdays and 15 Wednesday evenings
  • Semester 3: 6 Saturdays and 15 Wednesday evenings
  • Semester 4: Independent Research activity with Supervision support from CIT.

A fully online version of this programme will also run from September 2017.



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MSc Digital Marketing Strategy Brochure

Please fill in your details below to download a copy of our course brochure.